Pharmaguy interviews Arsalan Arif
), Publisher of ENDPOINTS, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world.
Recorded on Thursday, 25 February 2016
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We discuss the value of curated pharma/health content. Specifically: Can pharma marketers do content curation? Or are they too focused on "content marketing?"
Arsalan Arif is the founder and publisher of ENDPOINTS, a daily digest of essential biotech news.
Previously, Arsalan led FierceBiotech and the Life Sciences Group to become the most widely read biopharmaceutical news source in the world.
Arsalan is also a media engineer with a record creating profitable, high-profile daily news products. His focus is on business news journalism, brand building, digital advertising sales, and talent evaluation.