Pharmaguy interviews Jeff Greene
), digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley Madison hack and gives some advice on how to mitigate the risks.
Recorded on Wednesday, 9 September 2015
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Almost two thirds of pharma companies have suffered serious data breaches while a quarter have been hacked. According to a survey of 407 senior IT figures in pharma companies, 12 per cent of firms have been attacked between seven and nine times, and 8 per cent on between 13 and 15 occasions.
The poll by Crown Records Management reveals that drugmakers are facing persistent criminal attacks not only on their physical assets but also their digital data. "Data breaches are already big news following a cyber-attack on Carphone Warehouse which put the personal information of up to 2.4m customers at risk," notes Crown.
Jeff Greene (@Jeff_Greene) is a strategist, writer, speaker, and agency intrapreneur who has spent more than 18 years guiding clients into the digital age.
As partner, digital strategy lead at New Solutions Factory, Jeff inspires marketers to evolve their multichannel capabilities by thinking critically about the impact of digital culture. He's the author of Speaking on the Side, now available on Kindle.