A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy™ Social Media Pioneer Award (see Bio). We look back over the past three years since Alex won his award at the digital pharma landscape to review what has changed, what remains the same, and what may lie ahead.
Alex Butler: "The Healthcare revolution will not be televised"
Tell us why you left Janssen to pursue your own path in digital.
From your perspective, what have been the most significant changes in the digital pharma landscape since 2010?
Look into your digital crystal ball and tell us what's next for digital pharma.
Alex Butler is a digital marketing and communications expert who specializes within the healthcare sector with a particular focus on pharmaceuticals. Butler is the Managing Director at The EarthWorks, which builds integrated digital marketing and communications strategy that connects you with your customers and delivers measurable results for your business.
As a world leading expert in digital media and Social technologies for pharmaceuticals Butler has been a pioneer of global first digital marketing and communications strategy, campaigns and applications.
Butler writes and speaks regularly on the impact of digital media on health care and the pharmaceutical industry and is involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the "Future of Advertising."