comScore reports that the most time spent online by US physicians is for so-called HCP content (34%). (HCP content is a
broad term for information tailored for physicians [i.e., "health care providers"]. A typical HCP-content website would be Medscape.)
Pharma support sites were the next most commonly used in terms of time spent (14%).
Surprisingly, only 7% of physicians' time online was devoted to medical journals. This may be due in part to the fact that many healthcare websites
incorporate medical journal articles into their content even though most physicians have access to medical journal websites.
What is driving physicians online for medical information?
Where are physicians going for medical information online?
Are physicians using online video for professional purposes?
Rich Meyer is a Healthcare Analyst for eMarketer and has over 15 years experience in healthcare marketing working for companies like Eli Lilly and Medtronic. He also is on the Editorial Board of PM 360 magazine and writes a monthly column on DTC Marketing.
Rich was the first eMarketing person hired by Eli Lilly and worked on the launch of Cialis.com and was one of the first to integrate social media into online pharma marketing.
He lives in California with his wife -- who works in pharma marketing -- and two Springer Spaniels.