A discussion with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previews his presentation at the 5th Annual Digital Pharma Europe conference. Kirby also discusses what the near future of pharma digital marketing has in store especially regarding use of the iPad, social media, and analytics in physician detailing.
"SMAC" - social, mobile, analytics, cloud: a new enterprise IT model
Philippe Kirby obtained a Bachelors degree in Electrical Engineering from Washington State (1981) and a Bachelor's in Computer Science from the Conservatoire National des Arts et Metiers (1987) in Cholet, France. After a stint in the FMGC business (Duracell, Seagram) as International MIS Project Manager, he moved to the Pharma business with MSD 15 years ago. The last 8 years at MSD have been focused on supporting regional Sales & Marketing on CRM/MCM Programs, with strategic alignment, business architecture and program planning activities. Philippe is a Franco-American dual national based in Brussels, Belgium, is married and has 3 children.