Pharma Marketing Talk
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Taming the "Wild West" of Mobile Health Apps
Happitique's App Certification Program

Share |

Click Here for Additional Resources

A conversation with Ben Chodor, CEO of Happitique (see Bio), about his company's standards that it will be using to certify medical, health, and fitness apps under Happtique's App Certification Program.

Aired LIVE on: Tuesday, October 2, 2012

Listen to internet radio with Pharmaguy on Blog Talk Radio

You may also visit this Pharma Marketing Talk Segment Page to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).

Background

App Wanted Poster"There are tens of thousands of medical, health and fitness apps on the market and their sheer number makes it difficult for health care professionals and consumers to locate apps that operate reliably, are based on valid information, and safeguard users' information," said Happtique CEO Ben Chodor. "Happtique's App Certification Program will address an important need in the mHealth field by evaluating apps along these dimensions. We believe the certification process will lead to the identification of truly high quality apps, thereby giving health care professionals and consumers alike the confidence they need in the apps they are recommending or using."

Happtique is a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. It offers medical enterprises -- like hospitals, continuing care facilities, and physician practices -- the ability to create individually branded, secure, multi-platform application stores for staff and patient use. Happtique is a subsidiary of GNYHA Ventures, Inc., the business arm of the Greater New York Hospital Association.

Questions/Topics Discussed

  • Why is there a need for Happitique to develop these standards and the App Certification Program?
  • Tell us about the process for developing these standard? Who was involved? How long did it take?
  • Please give us a top level review of the standards and how the App Certification Program will work?
  • Should physician-focused apps developed by pharmaceutical companies be certified by your program? What about health apps for consumers?
  • What's the role of the FDA in the certification of medical apps?
  • You are accepting public comments regarding the standards. Can you share with us some of the comments you have received?
  • What are some of the other projects that you are working on related to health apps?


Guest Bios

Ben Choder Ben Choder is the CEO of Happtique and the host of mHealth Zone, a weekly radio show that offers the latest on mHealth apps and technology. Ben is also a mentor for Blueprint Health, a startup accelerator based in NYC. Ben is a pioneer in online communications, having spent his 25-year career merging the healthcare, pharmaceutical, and technology fields. Prior to Happtique, he served as Global Head of Streaming & Virtual Events at InterCall. He also founded Stream57 in 2004 and sold the company to InterCall in January 2010.


Additional Resources

Links to More Information



5-Minute Pharmaguy

Listen to internet radio with Pharmaguy on Blog Talk Radio

Contact Information
Pharmaguy
Pharma Marketing Network

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.