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Deploying Medical Reprints to iPads, Apps, and HCP Websites
Controlled deployment of medical reprints and marketing materials to iPads, your own mobile apps, and HCP websites comes with significant challenges - licensing, reporting, and user experience to name a few

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A conversation with Peter Derycz (see bio), President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an "all digital" approach for medical reprints that are used in sales, multi-channel marketing, and meetings.

The conversation explores the current business environment and introduces Reprints Desk's new Article Viewer mobile-web app, which gives sales reps and healthcare professionals a sleek user interface for securely accessing the content they need on the iPad or via the Web.

Aired LIVE on: Thursday, June 21, 2012

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Background

Reprints Viewer App LogoArticle Viewer is the mobile-web application for deploying copyrighted medical reprints on iPads, your own app for mobile devices, product websites, and portals for healthcare professionals (HCPs) and patients. Reprints Desk specifically designed Article Viewer for use by companies in Pharmaceuticals, Biotechnology, Medical Devices and Diagnostics, as well as Scientific Publishing.

Article Viewer is powered by a content management console that enables authorized administrators to efficiently load and deploy article eprints, then access on-demand usage analytics. Users with iPads can access the content they need by downloading the free Article Viewer mobile app from Apple's App Store, then load articles they have licensed for anytime-anywhere access. Users can also access article eprints, both single eprints and collections of eprints, via a sleek interface on the web. Articles remain accessible according to license agreements secured with rights holders.

Questions/Topics Discussed

  • Give us a brief overview of Reprints Desk's role in pharmaceutical marketing
  • Your recent press release focused on the Article Viewer mobile-web. Can you tell us how this product works and what need it fills in the pharma industry?
  • How should pharmaceutical marketers & sales professionals consider the ROI from a product like Article Viewer?


Guest Bios

Peter Derycz Peter Derycz, named one of the 100 most inspiring people in the Life Sciences industry by PharmaVoice readers in 2010, specializes in building and growing new companies from soup to nuts. His experience includes venture capital and private equity fund-raising (over $100M raised in four years), investor relations, developing and managing complex technology projects, building and deploying production systems, creating international satellite offices as well as general business management.

For the past 20 years, he has been actively involved in designing, developing and deploying large library and document management systems that focus on delivering large amounts of information to information users in local and global settings. In the library world, he is known as one of the founders of the "pay-as-you-go" approach to acquiring and delivering scientific information. Thousands of end-users around the world currently receive much of their access to published information through systems, platforms software and services that Peter has deployed through the various companies he founded.

Always on the cutting edge, he has been a senior member and advisor of various private and public companies where he's held the positions of Chairman, CEO, Director and President. He holds 9 patents in the US, Europe and Australia, received a B.A. in Psychology from the University of California at Los Angeles, and is fluent in English, Spanish, and French.


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