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Mobile KOL Management
Maintaining and Expanding Relationships with KOLs and Medical Networks of Influence

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A conversation with Jim Zuffoletti (see bio), President, and Otavio Freire (see bio), Chief technology Officer, OpenQ, about managing comlpiant relationships with Key Opinion Leaders (KOLs) via mobile and social media platforms.

Aired LIVE on: Tuesday, April 10, 2012

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Background

Quoted from OpenQ Web site:

"The difference between your company and your competitors may very well be how effectively you collaborate with key opinion leaders and other stakeholders. Whether you have a compound in trial, on the market or both the edge you can gain, from being the first to identify a rising star, the first choice for research collaboration, or the best at forming a high impact advisory board, can translate into a big market advantage.

"OpenQ offers the industry's most comprehensive suite of software and data products to develop and engage key opinion leader (KOL) and stakeholder networks whether you're just starting out or have a mature KOL program. Your users get innovative tools and information to identify and engage opinion leaders along with OpenQ's industry leading approach to managing the compliance burden which accompanies at KOL program."

Questions/Topics Discussed

  • Declining Access via sales team members due to regulations and resource cuts
  • Impact of Sunshine Act -- less access/participation by KOLs?
  • Politically charged nature of these relationships
  • What does it all mean for pharma marketers?
  • Why go mobile?
  • Overcoming compliance challenges in mobile/social


Guest Bios

Jim Zuffoletti Jim Zuffoletti has been a founder of start-up organizations as both an entrepreneur and an intrapreneur and has served life science companies for the past fifteen years. As President of OpenQ he has been a catalyst for determining the company's strategic direction and for forging critical relationships with customers in the pharmaceutical, biotech, and medical device industry segments. He is also responsible for customer relationships and results. Prior to founding OpenQ, Inc., Mr. Zuffoletti was a founder of FreeMarkets, Inc., a pioneering e-business company. While at FreeMarkets, Jim served in a number of senior leadership capacities including sales leadership and general management. Before FreeMarkets, Mr. Zuffoletti started his career at GE in a variety of positions in finance and business development. Mr. Zuffoletti holds a Bachelor of Arts in Economics from Amherst College and holds an MBA from the Darden Graduate School of Business Administration.

Otavio Freire Otavio Freire is responsible for the creation of OpenQ's enterprise technology solutions, which enable customers in the global life sciences industries to significantly impact their sales, marketing and compliance efforts. Mr. Freire brings rich experience in internet applications, internet commerce and information technology serving the pharmaceutical, financial services and retail industries. His expertise spans software development, customer relationship management systems, content management technologies, and systems integration. Prior to co-founding OpenQ, Mr. Freire was the Director of Technology at a software company serving the pharmaceutical industry where he created innovative technology products that are currently live at eight of the ten largest global pharmaceutical companies, including Merck and GlaxoSmithKline. Mr. Freire's career has also spanned work at Oracle and InterWorld. Mr. Freire holds a Bachelors of Science in Civil Engineering, a Masters of Science in Management Information Systems, and an MBA from the Darden Graduate School of Business Administration. He is fluent in Portuguese


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