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The Digital Health Coalition: Solving Real Problems -- Mission Possible?
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A conversation with Mark Bard (see bio), founder of the Digital Health Coalition, regarding the mission of the Coalition and what companies and individuals are involved.

Aired LIVE on: Tuesday, June 14, 2011

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Background

The Digital Health Coalition, a nonprofit organization with 501(c)(3) status pending, was created to serve as the collective voice and national forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services.

By engaging multiple and diverse stakeholders--including the pharmaceutical and biotech manufacturers, physician and patient groups, advertising agencies, health information providers, internet search companies, medical technology companies, employers, health plans, public health agencies, academic and research institutions, and public sector stakeholders. The Digital Health Coalition's vision is to identify and then recommend specific actions that will improve digital communication, marketing, and engagement for the healthcare industry. Further, the Coalition's projects and position statements will be widely reported in the media and referred to in setting of state and national digital health communication standards.
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Guest Bio

MarkBard Mark Bard is a new media, marketing, and technology entrepreneur. In addition to personal ventures, he also invests in early stage technology and digital health startups taking an active advisory role with founders. With deep expertise in the digital health space, Mark's focus and passion includes mobile, social, search, and customer service in a digital world. With over 15 years of industry experience, Mark is an internationally recognized expert on topics including the Internet and the healthcare system, new media, health information technology trends, mobile, social, and pharmaceutical sales and marketing.

Mr. Bard received an M.B.A. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and an M.H.A. from the School of Public Health at UNC-Chapel Hill. Mark lives in Miami, Florida with his wife Elaine and son Matthew.


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