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Mobilizing Your Digital Assets
Is There an App for That?

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A conversation with Meg Columbia-Walsh (see bio), President of Augme's Mobile Health Group, about the need for pharmaceutical companies to optimize their product websites for mobile browsers.

Aired LIVE on: Wednesday, May 25, 2011

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Background

People are becoming reliant on the Web for their everyday life, and expanding its access from all devices, including the ever-present mobile smartphone devices. Consumers spend more time engaging with the mobile Web on their smartphones than through apps. 58% of mobile Web users get their content through mobile browsers, yet less than 10% of digital assets are currently mobile ready. (see here).

Increasingly physicians and patients are accessing Web content at the point of care; in fact, recent Google Mobile Trends indicate over 30% of mobile healthcare search in the U.S. was conducted in the Waiting Room before and/or after a visit.

Is your brand drug Website optimized for access by mobile devices? Probably not, if the above statistics can be believed. You may just want to listen to this podcast and learn what you should be doing to prepare your site for mobile access.

Questions/Topics To Be Discussed

  • What percentage of pharma product websites are currently optimized for mobile browsing?
  • How does mobilizing all digital assets allows brands to have an effective dialogue with HCPs and Patients?
  • What are the key competitive advantage in mobile adaptation?
  • What is the first step for brands to get going on their mobile strategy?


Guest Bio

Meg Columbia-Walsh Meg Columbia-Walsh continues in her efforts to improve the healthcare process and empower consumers to oversee their own health via the Internet and mobile channels. She has managed companies with valuations over 200 million, helped raise over 200 million, participated as an officer in an IPO, has had complete P&L operational responsibilities. Meg has been responsible for all consumer channels including broadcast, direct, CRM and online.

Formerly, she was Managing Director at Avventa, a leading near shore digital production company and President of Havas Drive a technology company for Euro and winner of the 2009 Manny Award for Innovation.

Ms. Walsh has founded two companies including CBSHealthwatch and in February of 1999, she was named as the CEO of Oncology.com, widely recognized as the most comprehensive and credible company for providing quality information and resources for all those touched by cancer. Her passionate vision and vast experience ensured the rise of Oncology.com to the forefront of Internet health. The site was sold in March 2001, to a leading pharmaceutical company.


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