Ubiqi Health empowers consumers to take an active role in their health by engaging and uniting patients, peers, family members, and physicians through an interactive health management system which includes: mobile and web-based disease tracking tools, reports to share with physicians and family, and an online community. Ubiqi Health's first application helps migraine sufferers track the frequency and severity of their headaches, treatments used, as well as suspected triggers. The company manages its database and enables partners to access the anonymized patient data for research and lead generation.
Recently, Ubiqi Health's Migraine Tracker crossed the 1500 download mark. With that critical mass of data in its system, Ubiqi can learn from its users information about the most frequently cited migraine triggers and treatments as well as information about pain scores, migraine duration, etc. All this information is available to 3rd parties -- eg, pharmaceutical companies -- in user de-identifiable format.
"The downside," notes Faisal Qureshi, who writes for the Meaningfuluses healthcare IT blog, "is that no one has stepped back and developed some ground rules on patient privacy using mobile."
"Mobile is seen as a way to liberate health data," says Qureshi. "But only if the public can trust it to safeguard their data. Unlike desktop medical applications where enterprises created barriers to information, mobile health apps are distributed directly to patient consumers. This is refreshing, in that gathering health data has become extensible, distributable, while at the same time affordable."
Qureshi cites Ubiqi's upfront approach to privacy disclaimers.
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Jacqueline Thong is the co-founder and CEO of Ubiqi Health. She has over 11 years of experience in the software and pharmaceutical industries. Prior to starting Ubiqi Health, Jacqueline implemented electronic patient reported outcomes systems for major pharmaceutical companies as a Program Manager at CRF Inc.
Originally from Vancouver, B.C., Jacqueline is now based in Boston, MA. She holds a Bachelor of Commerce with specializations in Marketing and Information Systems from the University of British Columbia and an MBA from INSEAD. Jacqueline enjoys the outdoors and is an avid alpine skier.
Jacqueline can be followed on Twitter: @jacthong