Since then, other pharmaceutical companies have also engaged physicians via Serm to achieve the following goals, among others:
- Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment
- Create an open and transparent discussion with physicians through the innovative channel offered by online exchange
- Engage with the FDA to define guidelines for the use of social media in communications with healthcare professionals
- Work with physicians to develop a productive exchange between pharmaceutical professionals and the Sermo community
With several years of experience, Sermo can now report on the progress made toward achieving these goals.
Daniel Palestrant is Founder and Chief Executive Officer of Cambridge-based Sermo, Inc. As CEO, Daniel is responsible for the overall vision of the Sermo community and business. His main tasks focus on ensuring that Sermo is a valuable resource to physicians while building a profitable and socially responsible enterprise.
Daniel's first experiences with Healthcare Informatics came when he conceived, designed, proposed and managed deployment of CIBUR (CIGNA Internet Based Universal Resource), one of the first commercial Web-based healthcare resources for physicians and allied health professionals.
No stranger to the entrepreneurial side of medicine, Daniel founded his first company, Azygos, Inc., in 1998. During that time, he successfully raised $2.2MM in funding and deployed the company's first clinical application on schedule and on budget, before selling the company to BioNetrix in May of 2001.
Daniel has a B.S. in biology from Johns Hopkins University, completed medical school at Duke University, and trained in General Surgery at Beth Israel-Deaconess Hospital, in Boston before leaving to launch Sermo.