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ePharma: What's Working, What's Not, & What's Next

The 9th Annual ePharma Summit is geared up to offer a "Superbowl" of speakers and topics. John Mack will host and moderate a roundtable discussion with several of the Summit speakers and other invited guests from the ePharma Pioneer Club. The focus will be on What's Working, What's Not, & What's Next.

A topic of discussion will be the comments submitted to the FDA by the "Social Media Working Group" (SMWG) comprised of representatives from Amgen, AstraZeneca, Bristol-Myers Squibb, Millennium Pharmaceuticals, and sanofi-aventis U.S. (see A Pharma "Social Media Working Group" Submits Comments to FDA).

• Live Streaming Audio Date: Tuesday, February 2, 2010 * 2 PM Eastern US
• Live Streaming Audio Duration: 30 minutes
• Invited Guest Speakers include:
  • Paul Ivans, President, Evolution Road (2010 Event Chairman)
  • Dennis Urbaniak, VP, Customer Channels & Innovation, sanofi-aventis
  • Shwen Gwee, Lead, New Media Communications, Vertex Pharmaceuticals
  • Brian O'Donnell, Executive Vice President, Interactive Services, Klick Pharma
  • Bob Lord, CEO, Razorfish
  • Sanjay Pingle, President, Physicians Interactive
  • Fard Johnmar, Founder, Envision Solutions
  • Fabio Gratton, Chief Innovation Officer, Ignite Health
  • John Mangano, Senior Director, comScore
  • Monique Levy, Senior Director of Research, Manhattan Research
  • Ray Kerins, Vice President, Head of Media Relations & Public Relations, Pfizer, Inc.
  • Bill Drummy, CEO, Heartbeat Digital
  • Kevin Nalty, Founder, Nalts Consulting
  • Mark Gaydos, Senior Director, US Regulatory Affairs, sanofi-aventis
  
  
• Go to this Pharma Marketing Talk Segment Page at the time indicated above to listen to the LIVE show via streaming audio on the Web. You will also be able to participate in an online chat with the host and speakers to ask questions!

  Call in to ask questions or participate in discussion: (347) 996-5894

Background
The ePharma Summit brings together leaders in digital marketing and the industry's most cutting edge brand managers to share best practices and discuss innovative marketing strategies for improving physician access and affecting consumer behavior.

ePharma Content Snapshot:

• CONSUMER -- Build awareness and advocacy, drive compliance
• HCP -- Optimize the physician channel mix, deliver valuable on-demand education
• REGULATORY AND LEGAL -- Identify current barriers, Understand FDA and DDMAC guidance for online promotion
• ROI -- Analyze and employ the new measurement toolkit for digital media
• MOBILE TECHNOLOGY -- Examine the best use of apps, ads and messaging
• SOCIAL MEDIA -- Weigh in on who’s doing it best and the ideal use of current tools and technology
• TRADITIONAL eMARKETING -- Perfect the use of email, search and ads in your brand strategy
• HEALTHCARE REFORM -- Evaluate proposed legislation and its impact on the pharma industry now and in the future

Additional Resources

• 9th Annual ePharma Summit * February 8-10, 2010 * Hyatt Regency at Penn Landing * Philadelphia, PA
• A Pharma "Social Media Working Group" Submits Comments to FDA