Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!

Jonathan Richman, Wendy Blackburn, Silja Chouquet, Steve Woodruff and other speakers from eyeforpharma's 4th Annual eCommunication & Online Marketing Summit (plus invited ePharma Pioneer Club members) discuss how pharmaceutical marketers and communications professionals can avoid typical social media pitfalls (eg, FDA warning letters) and pratfalls (eg, using the wrong Twitter hashtag). It's really a free-for-all roundtable discussion among Twitterati and eCommunication industry experts who will be attending and/or speaking at this important conference.

Aired LIVE on: Tuesday, October 13, 2009

Background
It's happening! The pharmaceutical industry is dipping a few of its toes in the social media waters and learning how to use digital media more effectively to communicate with consumers, physicians, journalists, and even bloggers!

But are they prepared to avoid the pitfalls of regulation and the pratfalls of the novice? This interview will identify more precisely the pitfalls and pratfalls and how to avoid them. It's just the start of the discussion that will be continued at eyeforpharma's 4th Annual eCommunication & Online Marketing Summit, which was held November 3-4, 2009, at the Hyatt Regency Penn's Landing, Philadelphia, PA.

Some Questions/Topics Discussed

• How do you help Med/Reg/Legal become comfortable with social media? Or do they know more than we think they do?
• Is the FDA likely to issue new warning letters regarding pharma use of social media? What are some of the red flags?
• Who's doing it "right?" Who's pushing the envelope? Name the pharma social media trailblazers.
• What motivates the trailblazers to be involved with social media? What are the benefits and risks?
• Is all the hassle working with social media worth it? How do you measure success?

• You may call +1 (347) 996-5894 during the show to ask your own question (or just listen if you are not at a computer with Internet access). This is also a good way to stay in the conversation after the allotted streaming audio time limit is reached.

Guest Bios

Jonathan Richman is Director of Business Development for Bridge Worldwide, an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company’s client list includes several FORTUNE 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger. See Jonathan's PMN Forums profile here.

Silja Chouquet is the owner and CEO of whydot GmbH, an agency specialized in social media consulting, coaching and training. Her fields of expertise are the creation of patient-focused social media communications and marketing campaigns.

Steve Woodruff is President of Impactiviti, a pharmaceutical consultancy focused on marketing, training, and social media. Steve works closely with clients on strategy, creative and technical design, and vendor selection. He has provided expert advice to the industry for 13 years, and worked for 10 years before that in the medical device industry. See Steve's PMN Forums profile here.

Wendy Blackburn is Executive Vice President at Intouch Solutions, a digital marketing agency specializing in the pharmaceutical industry. In this role, Ms. Blackburn is responsible for client strategy, client service, and business development across the agency, interfacing with a number of Intouch’s top-20 pharma clientele See Wendy's PMN Forums profile here.

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Additional Resources

• What Does Phone Sex, the Pittsburgh Symphony Orchestra, Amgen, & Psoriasis Have in Common?
• Full BOEHR(inger) Social Media Reporting of RELY Trial Results