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Meet Digital Pharma's Faculty: What's Hot and What's Not?

Shwen Gwee and other Digital Pharma "unconference" faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest additional topics to be covered at the conference.

• Guest: Shwen Gwee, Lead, New Media Communications, VERTEX PHARMACEUTICALS (bio) and other Digital Pharma Conference faculty members.
• Live Streaming Audio Date: Tuesday, September 22, 2009, 11:00 AM Eastern US time.
• Live Streaming Audio Duration: 30 minutes
  
  
• Go to this Pharma Marketing Talk Segment Page at the time indicated above to listen to the LIVE show via streaming audio on the Web. You will also be able to participate in an online chat with the host and speakers to ask questions!

Background
Over the past few years Digital Pharma has been one of the most forward thinking forums at which Pharma could explore the rapidly ensuing communications revolution that we have been witnessing online.

Now, Digital Pharma is incorporating “Unconference” ideas into the framework of the event. The traditional format of having speakers talk "at" the audience for 40 minutes followed by an uninspired brief Q&A are over. People simply do not communicate that way anymore. People have come to expect the opportunity to collaborate as a group, to provide and hear instant feedback, to have a much more open and free flowing arena in which to share ideas. As ExL Pharma -- the conference organizers -- like to say, every attendee is going to help run the show and be a faculty member.

Here's your chance to put that promise to the test and join host John Mack in challenging the speakers to hand over the show to us attendees! In the process we'll also learn what topics are hot and ripe for discussion and what topics are over-ripe!

Some Questions/Topics to be Discussed

• Give us a preview of some hot presentations and topics to be discussed.
• Will the conference include a live Twitter feed so we can see comments from the audience during all presentations?
• More...

• You may call +1 (347) 996-5894 during the show to ask your own question (or just listen if you are not at a computer with Internet access). This is alos a good way to stay in the conversation after the allotted streaming audio time limit is reached.

Guest Bio

Shwen Gwee is part of the Business Solutions group at Vertex Pharmaceuticals, where he leads Health Informatics and New Media initiatives. He acts as the primary interface between various business groups, strategizing and implementing technology solutions to support key business needs, with a primary focus on New and Social Media, Web 2.0, and Health 2.0.

Prior to Vertex, Shwen was a Senior Manager of Marketing Communications at Sepracor Inc., where he managed the Respiratory Speakers Bureau and related KOL meetings and events. He also regularly advised-on and contributed-to various emerging technology and web based projects.

Additional Resources

• 3rd Annual Digital Pharma Conference