Shwen Gwee and other Digital Pharma "unconference" faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest additional topics to be covered at the conference.
This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).
Over the past few years Digital Pharma has been one of the most forward thinking forums at which Pharma could explore the rapidly ensuing communications revolution that we have been witnessing online.
Now, Digital Pharma is incorporating "Unconference" ideas into the framework of the event. The traditional format of having speakers talk "at" the audience for 40 minutes followed by an uninspired brief Q&A are over. People simply do not communicate that way anymore. People have come to expect the opportunity to collaborate as a group, to provide and hear instant feedback, to have a much more open and free flowing arena in which to share ideas. As ExL Pharma -- the conference organizers -- like to say, every attendee is going to help run the show and be a faculty member.
Here's your chance to put that promise to the test and join host John Mack in challenging the speakers to hand over the show to us attendees! In the process we'll also learn what topics are hot and ripe for discussion and what topics are over-ripe!
Give us a preview of some hot presentations and topics to be discussed.
Will the conference include a live Twitter feed so we can see comments from the audience during all presentations?
Shwen Gwee is part of the Business Solutions group at Vertex Pharmaceuticals, where he leads Health Informatics and New Media initiatives. He acts as the primary interface between various business groups, strategizing and implementing technology solutions to support key business needs, with a primary focus on New and Social Media, Web 2.0, and Health 2.0.
Prior to Vertex, Shwen was a Senior Manager of Marketing Communications at Sepracor Inc., where he managed the Respiratory Speakers Bureau and related KOL meetings and events. He also regularly advised-on and contributed-to various emerging technology and web based projects.