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MommyCast: The Little Podcast that Could ...
...Get Pharma Sponsorship!

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Everyone is talking about the role of new and social media in helping pharma educate physicians and patients. Show guest, Paul Vogelzang, who is the producer of the wildly popular show, MommyCast, has helped usher branded and non-branded content sponsorships to the vast online mom audience, making MommyCast a viable forum for pharmaceutical enterprises to connect with key stakeholders

Aired LIVE on: Tuesday, May 12, 2009, 2 PM

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Background

From a 2006 USA Today article: "When my husband described podcasts to me, I immediately thought, 'Well, that would be really good for moms because we can't be in a certain place at a certain time to listen to a radio show and, even if we were, our kids would be constantly interrupting us,' " says Gretchen Vogelzang, 42, the suburban Washington, D.C. co-host of 8-month-old parenting podcast Mommycast. Vogelzang and Paige Heninger combine coffee-klatch banter about their families and interviews with parenting experts. Vogelzang estimates the show attracts more than 300,000 downloads a week.

Paul Vogelzang has helped pharma understand their role in social media, keeping on the right side of regulatory responsibilities by having MommyCast hosts attend adverse event (AE) reporting training and helping pharma marketers participate in the social media conversations.

MommyCast has experienced several firsts, among them: first independent podcast to receive Fortune 100 sponsorship, first podcast to use enhanced format to review products, and first podcast to work directly with HHS on content distribution.

Questions/Topics Discussed

  • Is there a role for Social Media in helping pharma educate moms, and other audiences.
  • Besides "marketing" are there other ways pharma companies can employ social media?
  • Aren't pharma companies so careful about ties to podcasting that they avoid it all together?
  • How do you help pharma companies understand the measurement element?
  • What about new technologies, like iphone apps, and use by consumers, particularly the mom audience?


Guest Bio

Paul Vogelzang Paul Vogelzang recently joined Chandler Chicco Companies, a subsidiary of InVentiv Health, as Head of New & Social Media, and is a new media healthcare expert deeply involved with a wide variety of social media activities, serving on many boards and assisting organizations as they traverse the New Media landscape.

Bringing with him an interesting and varied background in healthcare marketing, new and social media finance, entertainment marketing, as well as traditional marketing/communications, Paul has served as a consultant for Media Rights Capital, Omnicom/Porter Novelli, and worked as the Special Assistant, E-Gov, in the office of the CIO with the United States Department of Treasury. He has authored numerous articles on e-commerce, e-gov issues, healthcare, marketing of financial services, and specifically, their online availability and the privacy issues surrounding those transactions.

Additionally, Paul has appeared on numerous network financial talk shows, among them, MSNBC, CNNfn, CNBC, NBC, and is the producer of several top rated podcasts, including the first U.S. Treasury podcast, and most notably, MommyCast, which was the Webby Award Winner, Best Family and Parenting site, 2007 & 2008. Additionally, Paul was Chief Marketing Officer at Tenet Healthcare. Paul has a B.A. in Public Administration from the University of the Pacific and an M.B.A. from LaSalle University, Graduate School of Business.


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