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WEGO Health: Empowering Health Consumer Opinion Leaders
Member of the ePharma Pioneer Club™

Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.

• Guest: Jack Barrette, CEO and Founder of WEGO Health
• Live Streaming Audio Date: Thursday, February 12, 2009, 2 PM Eastern US time.
• Duration: 30 minutes
  
  
• Go to this Pharma Marketing Talk Segment Page at the time indicated above to listen to the LIVE show via streaming audio on the Web. You will also be able to participate in an online chat with the host and speakers to ask questions!

Background
WEGO Health is the home of Health Activists - vigorous advocates, avid connectors, daily contributors and social media opinion leaders who bring the expertise of having been there, survived that.

Health Activists are group leaders and forum moderators, bloggers and book authors, coaches and caregivers; a community of people who care deeply about others, with a passion for sharing knowledge and experience for the greater good. We work at large health sites, or for small non-profits; we publish blogs and web sites, or we use free tools; we manage teams of volunteers or we launch businesses; we fill conference halls or our own living rooms.

We don't replace our jobs or blogs or groups with WEGO Health - we come here to connect with each other, and to be empowered to follow our passion. Health Activists make WEGO Health a part of our overscheduled lives because we find what we need: voice to reach more people, access to information we need, the power to create what's missing, and the tools to be more effective.

Some Questions/Topics to be Discussed

• Tell us a little about WEGO Health and your concept of "health activists."
• Can pharma marketers help Health Activists to help others? If so, how and what do they gain in return?
• Why do you believe social media should be on every pharma’s 2009 strategic plan?
• What are some of the "big lies" preventing pharma from engaging in social media

Guest Bio

WEGO Health was created by Jack Barrette, a former Yahoo! executive focused on lifestyles, health and medicine. At Yahoo!, and throughout his career in healthcare, Jack has seen millions of people struggle to find credible, useful health information online. WEGO Health was born as a result of these experiences. Jack lives in Boston with his beloved wife and terriers. He believes fervently in giving back to the community through his non-profit work, and also in the health benefits of good wine.

Additional Resources

• The ePharma Pioneer Club - Pharma Marketing Network's ePharma Pioneer Club™ is an EXCLUSIVE, members-only Facebook group through which pharmaceutical eMarketing experts "meet" to discuss and exchange views on how to advance the use of the Internet and other technologies in pharmaceutical marketing, sales, and communications.