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Adherence Programs: A Targeted, Personalized Approach

• Invited Guest (see bios):

  Greg Caressi, Senior Vice President, Healthcare & Life Sciences, Frost & Sullivan

• Live Podcast Date: Monday, January 26, 2009, 2 PM Eastern US time
• Greg Caressi will briefly discuss the benefits of utilizing a targeted approach when designing a pharmaceutical adherence and loyalty program in an introduction to the complimentary eBroadcast on the same topic.
• Duration: 15 minutes
  
• Go to this Pharma Marketing Talk Segment Page at the time indicated above to listen to the LIVE show via streaming audio on the Web. You will also be able to participate in an online chat with the host and speakers to ask questions!

Background
As barriers to physician access continue to grow, the demand for proven ROI is prevalent, and the continual challenges of market dynamics impact the overall pharmaceutical growth. The approaches that many pharmaceutical companies continue to use to drive improved adherence must evolve from mass-distribution to a targeted, focused strategy, designed to reach the right patients to optimize their engagement, affect adherence and ultimately enable customer relationship marketing.

Guest Bios

Greg Caressi is Senior Vice President of the Healthcare & Life Sciences group at Frost & Sullivan, serving as the business unit leader for North American and Latin American operations. In his ten years at Frost & Sullivan, Mr. Caressi has served in executive management roles covering the range of professional services under the Frost & Sullivan umbrella: subscription services, consulting projects, and sales and business development teams. Additionally, Mr. Caressi has directed Frost & Sullivan’s overall business expansion into Latin America.

Additional Resources

Targeting and Tailoring your Adherence Program to Optimize Performance
Complimentary eBroadcast * Wednesday, January 28, 2009 * 2:00 PM EST/11:00 AM PST

For more information or to register, please visit the conference website.