Pharma Marketing Talk
Subscribe Glossary
Pharma Marketing Blog Discussion Forums Audio Podcasts Conference Calendar Reader Surveys

PMN Home | Advertising Information | FAQs | About Us | Contact Us | Privacy Policy

Racism in the Life Sciences
What Should be the Response?

Share |

Click Here for Additional Resources

A conversation with Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc. and Fard Johnmar, founder of Envision Solutions. A conversation about The Life Science Profiles of Color (LSPOC) project and blog, which highlights the vast achievements and contribution of people of color in the life sciences industries.

Aired LIVE on: Tuesday, June 17 2008

Listen to internet radio with Pharmaguy on Blog Talk Radio

You may also visit this Pharma Marketing Talk Segment Page to listen to the audio podcast.

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).

Background

Companies as diverse as Eli Lilly and Company, Johnson and Johnson, MedTronics, Genzyme, Genentech and Pfizer have long made it a priority to hire a diverse array of people to run their businesses. These efforts are admirable, but have not been universally successful. While the ranks of diverse employees have swelled at these companies, some wonder whether it is wise to institute and pursue hiring policies where racial/ethnic background is a major consideration.

What's often lost in this debate is a true picture of who these individuals are and what prepared them to assume positions of power and responsibility in the Life Sciences industry. The "Life Sciences Profiles of Color" blog aims partially to fill this gap by:

  • Highlighting the achievements and contributions of people of color in the Life Sciences industry, and
  • Encouraging and inspiring young professionals and students who are considering a career in the Life Sciences industry.
Click Here for Additional Resources


Guest Bio

Craig DeLarge Craig Delarge
In a 20 year marketing & management career, DeLarge has worked in marketing research, promotions & media management, business development, brand management, knowledge management and eMarketing management roles for Johnson & Johnson, Communications Media, Inc., a start up media consultancy, GlaxoSmithKline and Novo Nordisk.

DeLarge is also a life & career coach helping clients with career strategy, personal planning, network strategy, and talents & strengths inventorying.

Fard Johnmar Fard Johnmar
Fard Johnmar, M.A., founder of Envision Solutions, has extensive experience in the healthcare marketing communications arena. He has developed and implemented programs for numerous major global and domestic pharmaceutical companies, nonprofits, medical associations and government organizations.

Pfizer Inc., Eli Lilly and Company, the Centers for Disease Control and Prevention, Novartis Pharmaceuticals and the International Society on Hypertension in Blacks are just a few of the organizations he has completed engagements with.


Some Questions/Topics Discussed

  • Is there racism in the pharma and life sciences industries?
  • How did the idea for LSPOC come about?
  • What are the goals of the LSPOC project/blog?
  • How can people help?

Additional Resources

Links to More Information






Search All Pharma Marketing Talk Shows
5-Minute Pharmaguy

Listen to internet radio with Pharmaguy on Blog Talk Radio

Pharma Marketing News Email Addr:  

Contact Information
Pharmaguy
Pharma Marketing Network

Pharma Marketing News | Subscribe | Discussion Forums | Podcasts | Blog
Daily News Briefs | Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2013. VirSci Corporation. All rights reserved.