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Trends Driving Physician Education and Branded Communications Online
An audio archive is available after the show here. You may also click on a button below to listen to the streaming audio archive on your computer or to download the archived show for playback on your iPod or other portal audio player
In this presentation, McIver will focus on this and other trends that are creating a "perfect storm" enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians.
Some Questions/Topics to be Discussed
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Background
Pharma sales force cutbacks have put significant pressure on marketers to adopt other channels for reaching physicians.
Shaun McIver is the co-founder, President and CEO of Streamlogics, Inc., one of North America’s leading providers of webcasting applications and services. Shaun was formerly general manager of Activate Canada, a wholly owned subsidiary of Seattle-based Loudeye, Inc. In 2001, Shaun led the management buyout of Activate Canada and expanded operations throughout North America under the Streamlogics brand name. Shaun has more than 15 years of management experience in major telecommunications and entrepreneurial organizations. Prior to joining Activate, Shaun held management positions at Teleglobe and ACC TelEnterprises (acquired by AT&T). Shaun has become an active speaker on the topic of web communications for various associations and business groups throughout North America.
Additional Resources