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Measure and Improve Marketing Campaigns and Sales Force Effectiveness

  • Guest: Mike Wexler, Founding Principal at Biltmore Technologies. An interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage.
  • Live Podcast Date: Tuesday, May 13, 2008, 2 PM Eastern US time
  • Duration: 15-30 minutes
  • Go to the Pharma Marketing Talk Channel Page to listen live to the podcast on the Web with your browser. You will also be able to participate in an online chat with the host and speaker to ask questions!

    An audio archive is available after the show here. You may also click on a button below to listen to the streaming audio archive on your computer or to download the archived show for playback on your iPod or other portal audio player

MP3 Audio File for your iPOD

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Background
When it comes to pharmaceutical sales operations, the need for accurate data that are fully integrated and rapidly delivered is only slightly less staggering than the amount of data and different sources of data you need to work with.

Collecting data from your sales teams, CSOs, syndicated data providers, and other sources is just the beginning. Organizing, managing, integrating, and delivering actionable information to your sales executives, corporate, and field users are critical challenges.

With the proper tools and processes, pharmaceutical and biotech companies can collect, integrate, organize, and analyze their data rapidly and effectively. Ultimately, you can provide the speed, information, and results your staff needs to make better strategic and tactical decisions that support the company's sales and marketing objectives.

Some Questions/Topics to be Discussed

  • How to address the complexities of sales and marketing reporting analytics
  • Ways to link their analytics, incentive compensation, and sales efforts
  • Why complete sales information management is important and the available options
  • Outsourcing these capabilities vs. building them in-house

Mike Wexler As a founding principal at Biltmore Technologies, Mike Wexler is charged with growing Biltmore’s sales and solution offerings. He sets Biltmore’s product vision and strategic direction, leads the firm's planning process, and oversees daily operations. Mike is responsible for growing and managing Biltmore’s hosted data warehouse solution, My Vital Signs RxTM. He has over two decades of experience in information management and consulting in the pharmaceutical industry, specifically the sales and marketing sector.

Prior to joining Biltmore, Mike held management positions at Shared Medical Systems, Rhone-Poulenc Rorer, and Information Resources Inc.


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