A conversation with Mike Wexler, Founding Principal at Biltmore Technologies. An interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage.
This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).
When it comes to pharmaceutical sales operations, the need for accurate data that are fully integrated and rapidly delivered is only slightly less staggering than the amount of data and different sources of data you need to work with.
Collecting data from your sales teams, CSOs, syndicated data providers, and other sources is just the beginning. Organizing, managing, integrating, and delivering actionable information to your sales executives, corporate, and field users are critical challenges.
With the proper tools and processes, pharmaceutical and biotech companies can collect, integrate, organize, and analyze their data rapidly and effectively. Ultimately, you can provide the speed, information, and results your staff needs to make better strategic and tactical decisions that support the company's sales and marketing objectives.
Click Here for Additional Resources
As a founding principal at Biltmore Technologies, Mike Wexler is charged with growing Biltmores sales and solution offerings. He sets Biltmores product vision and strategic direction, leads the firm's planning process, and oversees daily operations. Mike is responsible for growing and managing Biltmores hosted data warehouse solution, My Vital Signs RxTM. He has over two decades of experience in information management and consulting in the pharmaceutical industry, specifically the sales and marketing sector.
Prior to joining Biltmore, Mike held management positions at Shared Medical Systems, Rhone-Poulenc Rorer, and Information Resources Inc.
Some Questions/Topics Discussed
How to address the complexities of sales and marketing reporting analytics
Ways to link their analytics, incentive compensation, and sales efforts
Why complete sales information management is important and the available options
Outsourcing these capabilities vs. building them in-house