Pharma Marketing Talk is hosted by John Mack, the creator of Pharma Marketing Blog and Publisher of
Pharma Marketing News.
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Networking to Survive the Pharma Recession
An audio archive is available after the show here. You may also click on a button below to listen to the streaming audio archive on your computer or to download the archived show for playback on your iPod or other portal audio player
To survive in this market, pharma vendors must expand their network to keep their current clients and gain new ones.
In this podcast, John Mack, Editor of Pharma Marketing News, will discuss the upcoming June 4th Networking Dinner Reception he is hosting in Princeton, NJ and talk to callers.
Some Questions/Topics to be Discussed
John is the publisher and editor-in-chief of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. He is also an accomplished blogger, having created Pharma Marketing Blog (www.pharmamarketingblog.com) to which he often contributes commentary on topical pharmaceutical marketing issues. Pharma Marketing Blog was cited recently in the Wall Street Journal as a blog "insiders read to stay current."
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Background
In a poll of 276 readers of Pharma Marketing Blog (see left), 68% of respondents believe that the pharmaceutical industry is in a recession. And there are indications that spending by the industry is down.
John Mack is president of VirSci Corporation, a publishing company and consultancy that specializes in pharmaceutical marketing best practices, social network marketing, permission-based e-mail, and privacy consulting. VirSci Corporation owns and operates Pharma Marketing Network (www.pharma-mkting.com), a B2B portal website that brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics.
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