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In a poll of 276 readers of Pharma Marketing Blog (see left), 68% of respondents believe that the pharmaceutical industry is in a recession. And there are indications that spending by the industry is down.
To survive in this market, pharma vendors must expand their network to keep their current clients and gain new ones.
In this podcast, John Mack, Editor of Pharma Marketing News, will discuss the upcoming June 4th Networking Dinner Reception he is hosting in Princeton, NJ and talk to callers.Click Here for Additional Resources
John Mack is president of VirSci Corporation, a publishing company and consultancy that specializes in pharmaceutical marketing best practices, social network marketing, permission-based e-mail, and privacy consulting. VirSci Corporation owns and operates Pharma Marketing Network (www.pharma-mkting.com), a B2B portal website that brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics.
John is the publisher and editor-in-chief of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. He is also an accomplished blogger, having created Pharma Marketing Blog (www.pharmamarketingblog.com) to which he often contributes commentary on topical pharmaceutical marketing issues. Pharma Marketing Blog was cited recently in the Wall Street Journal as a blog "insiders read to stay current."