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Get the Right Message to the Doctor without Sending a Rep
Data-driven, closed-loop multichannel physician communication optimization

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A conversation with Anthony Bianciella, VP of Marketing, MTI. A conversation about changing the way integrated, multi-channel marketing programs are done and how this is building bonds between brands and physician.

Aired LIVE on: Tuesday, April 15, 2008

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Background

In today's shifting landscape of pharmaceutical marketing there is a need for emphasizing the importance of multi-channel solutions and the integration of physician preferences in order to connect brands with doctors.

Technology has afforded us the luxury of exploring new solutions for keeping brands top of mind.

MTI's Anthony Bianciella, will discuss the challenges associated with trying to reach physicians as effectively as possible and will explore opportunities these new solutions provide to help companies understand the value of optimizing communication based on each individual doctor's preferences.

This is an especially timely topic as the industry trend seems to be favoring the reduction of sales reps in the field. Click Here for Additional Resources


Guest Bio

Anthony Bianciella has over 17 years of business, marketing, product management and sales management experience. He joined MTI in 2007 as the Vice President of Marketing. Bianciella is responsible for establishing and implementing MTI's product strategy as well as managing the company's image in the industry and product marketing initiatives.


Some Questions/Topics Discussed

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Additional Resources

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