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Pharma Marketing Talk is hosted by John Mack, the creator of Pharma Marketing Blog and Publisher of Pharma Marketing News.
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Last year Virapen published a fictional novel (written in German) about corruption in the pharma industry, which created some debate. He was urged by the public to tell the true story and has now written a book of memoirs primarily outlining the criminal activities he was involved in during his active years.
The Big Fish here is Eli Lilly. A few months ago Virapen was invited by Andy Vickery, a prominent US attorney, as a fact witness in an ongoing case regarding Prozac. Virapen claims to have "damning evidence" exposing Eli Lilly bribing the regulatory board in Sweden to attain marketing approval for Prozac.
In this podcast, Virapen will reveal some of the details of this ongoing expose that few in the US are aware of.
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