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Web 2.0 Tools for Sales Force Effectiveness
These benefits are equally palpable for national sales forces.
For example, do sales reps have useful insight to contribute to best practice? Can we use the tools developed for Web 2.0 to collect feedback from reps that would be relevant to SFE? And would a 'Wikipedia for pharma sales reps in your company' have any meaningful impact on SFE?
These are real questions that a number of SFE managers at major pharma firms are beginning to believe will have a real impact on the pharma sales force in the next couple of years.
Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.
MP3 Audio File for your iPOD (Archive available 30 minutes after the show).
WMA Audio File for Windows Media Player and other audio players (Archive available 30 minutes after the show).
WAX Audio File for Windows Media Player (Archive available 30 minutes after the show).
Background
The internet was originally envisaged to provide collaborative capabilities to scientists separated by geographies and time zones.
Joe Miles
Joe Miles was hired by EyeforPharma Conferences to research the rapidly changing world of Web 2.0 and how the pharmaceutical sales force manager can improve reps' effectiveness by taking advantage of the opportunities it offers.
Some questions:
- How are Web 2.0 tools like wikis different than SFE software already deployed by pharma companies?
- Give us some examples of how sales reps could use Web 2.0 tools?
- What about the legal/regulatory constraints? Can you compare the US situation with that in Europe?
Additional Resources
SFE: Collective Intelligence Webinar
Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis
19th September 2007 * 10.00 EDT / 15.00 GMT / 16.00 CET
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