Rich has been in DTC marketing for over 7 years now and is the author of the
World of DTC Marketing BLOG.
Rich stared his DTC career with Eli Lilly on
the launch of Prozac Weekly and Sarafem. He then moved to the global Cialis
launch team as an eMarketing consultant and launched all the interactive
activities around Cialis including an online ad campaign that delivered more
than 2.5 million visitors to the website during Super Bowl weekend.
was instrumental in bringing new eMarketing capabilities to Eli Lilly and as
a result won two President's Awards and a Marketing Excel reward.
Cialis.com, which has not changed since Rich left Lilly was recently
recognized by Manhattan Research as the top pharma site for conversion to
Rich currently works for Medtronic Diabetes as the Senior Global
eMarketing Manager in California. Rich has an MBA in Marketing and has been
in marketing for most of his 17 year marketing career.