Pharma Marketing Network Home

Pharma Marketing Talk is hosted by John Mack, the creator of Pharma Marketing Blog and Publisher of
Pharma Marketing News.

John Mack

Subscribe



We accept advertising relevant to the interests of our members.
For more information, see:

Media Kit





Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing Blog



About Pharma Marketing Talk | List of Shows | Schedule and Archives | FAQs

Online Pharma Marketing: Why Aren't We There Yet?
Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online

  • Guest: Richard Meyer, Senior Global eMarketing Manager, Medtronic; author of World of DTC Marketing blog
  • Live Podcast Date: Wednesday, August 8, 2007, 2 PM Eastern US time
  • Duration: Approx. 35 minutes
  • Go to the Pharma Marketing Talk Channel Page to listen LIVE at the designated time or afterward to listen to the audio archive on the Web with your browser. After the live podcast you can also click on a button below to listen to the streaming audio archive on your computer or to download the show for playback on your iPod or other portal audio player.

MP3 Audio File for your iPOD (Archive available 30 minutes after the show).

WMA Audio File for Windows Media Player and other audio players (Archive available 30 minutes after the show).

WAX Audio File for Windows Media Player (Archive available 30 minutes after the show).


Background
DTC marketers will spend lots of money to test and develop TV ads but when it comes to developing a website the budget limits the strategy. There is a process for delivering a best in class user experience that supports the business and brand objectives but it requires money to do it right and a belief that the strategy dictates the budget. One more thing as well...once you have a website developed you need to continue to spend money to update and optimize the site as you learn more about your audiences needs.

Change maybe forced on pharma because the environment is changing rapidly. The Web is also changing and evolving. Just when some were learning about Web 2.0 there are rumblings about Web 3.0 on the horizon. But pharma marketers will continue to embrace the past and be a couple steps behind the trends as always.

Why is that?

Rich Meyer
Rich has been in DTC marketing for over 7 years now and is the author of the World of DTC Marketing BLOG.

Rich stared his DTC career with Eli Lilly on the launch of Prozac Weekly and Sarafem. He then moved to the global Cialis launch team as an eMarketing consultant and launched all the interactive activities around Cialis including an online ad campaign that delivered more than 2.5 million visitors to the website during Super Bowl weekend.

Rich was instrumental in bringing new eMarketing capabilities to Eli Lilly and as a result won two President's Awards and a Marketing Excel reward.

Cialis.com, which has not changed since Rich left Lilly was recently recognized by Manhattan Research as the top pharma site for conversion to new Rx's.

Rich currently works for Medtronic Diabetes as the Senior Global eMarketing Manager in California. Rich as an MBA in Marketing and has been in marketing for most of his 17 year marketing career.

Some questions:

    1. Every year polls indicate that pharma is going to drastically increase online bugets. Has it happened?

    2. Which regulatory issues stand in the way? Are these legitimate concerns and can they be overcome?

    3. What's needed to get pharma up to par with other industries in the use of the Internet for marketing?

    4. Got any case studies of pharma marketers doing a good job online?

Additional Resources


Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy

© 2007 VirSci Corporation. All rights reserved.