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The Changing Landscape of Physician Interactions
Strategies to Improve Interactions with Key Physicians

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A conversation with Joseph Puopolo, Director of Marketing; MERGE Rx

Aired LIVE on: Thursday, June 21, 2007

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Background

Pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure physicans are informed and educated about the products. Traditional interaction methods, however, are becoming less effective. The quality of interactions between physicians and pharmaceutical representatives have decreased. Brand marketing managers are looking to augment traditional offerings to reach new segments or healthcare professionals.

MERGE Rx recognizes these changes and offers a new generation of Web-enabled software that helps pharmaceutical companies manage physician interactions -- including key opinion leader (KOL) management, phaseIV trials, and eDetailing -- from a single, secure and scalable access point.

In this interview, Joseph Puopolo will talk about the changing landscape of physician interaction and will preview a multi-part educational series of free webinars that demonstrate new strategies and techniques to improve the quality of interactions with healthcare professionals.

Questions/Topics Discussed

  • What are some of the major physician interaction challenges that pharmaceutical companies have today?
  • Can you briefly describe the Web-based solutions that Merge Rx offers?
  • Give us a preview of the upcoming Merge Rx webinars on improving the quality of pharma-physician interactions.


Guest Bio

Joseph Puopolo
In his role, Joseph manages all marketing operations and the development of core messaging. Joseph has assisted other companies in transforming their marketing strategy, with over 10 years experience in the technology industry. Joseph was a valuable asset at PROPHIX Inc., where he helped transform the marketing approach to a web centric model. At Oracle he worked as business development consultant to develop new markets and has directly assisted organizations such as Second Foundation, Metafore, and Planning & Engineering initiatives Ltd.

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