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The Changing Landscape of Physician Interactions
MERGE Rx recognizes these changes and offers a new generation of Web-enabled software that helps pharmaceutical companies manage physician interactions -- including key opinion leader (KOL) management, phaseIV trials, and eDetailing -- from a single, secure and scalable access point.
In this interview, Joseph Puopolo will talk about the changing landscape of physician interaction and will preview a multi-part educational series of free webinars that demonstrate new strategies and techniques to improve the quality of interactions with healthcare professionals.
Some questions:
Additional Resources
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Strategies to Improve Interactions with Key Physicians
MP3 Audio File for your iPOD (Archive available 30 minutes after the show).
WMA Audio File for Windows Media Player and other audio players (Archive available 30 minutes after the show).
WAX Audio File for Windows Media Player (Archive available 30 minutes after the show).
Background
Pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure physicans are informed and educated about the products. Traditional interaction methods, however, are becoming less effective. The quality of interactions between physicians and pharmaceutical representatives have decreased. Brand marketing managers are looking to augment traditional offerings to reach new segments or healthcare professionals.