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Multi-site Web Marketing in Today's Pharma World
Crown Partners, LLC. is a leading provider of enterprise content solutions. Its SiteBuilder Web Content Management (WCM) solution for multi-site and complex site management utilizes wizard-based interfaces that allow technical and non-technical users alike the ability to create compelling websites with minimum need for custom programming.
This podcast will present a case study that illustrates how a large Pharmaceutical company built a web machine that allows quick deployment of multiple, highly targeted, customer-centric sites and added $1.5 million to their top line while slashing costs $7.0 million, all in the first year of using Crown's Solutions.
Kevin Adkisson
He was instrumental in shepherding the subject of today’s case study through their business transformation process. He and his team of consultants helped drive the project to meet the executive team’s objectives. He is well recognized for his understanding of Multi-Site Marketing as a tool in today’s Pharmaceutical market place
Additional Resources
NA
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
MP3 Audio File for your iPOD (Archive available 30 minutes after the show).
WMA Audio File for Windows Media Player and other audio players (Archive available 30 minutes after the show).
WAX Audio File for Windows Media Player (Archive available 30 minutes after the show).
Background
Maintaining multiple websites is a must for pharmaceutical companies. Operational efficiency, reduced cost and time to deploy are critical drivers.
Kevin Adkisson is Director of Sales for Crown Partners Web Content Management division, and has been instrumental in shaping the success of Crown’s software and services offerings in the WCM space. Kevin Has been involved in the Enterprise Content Management and Web content Management market space for approximately 7 years. Prior to working at Crown Partners, he spent 5 years in the Data warehousing/Business Intelligence arena.