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Mobile Pharma Marketing: What's the 411?
Please take the short Mobile Pharma Marketing Survey. We'll be discussiing the results in the podcast.
Robert Flynn of Pulse Media Response states that using mobile marketing as another channel of response for consumers can increase a company's response rate by 1-5% which will have a significant effect on the campaign's ROI.
Pulse Media Response enables Pharmaceutical companies to increase their advertising ROI and the adoption of their compliance and retention programs by adding mobile communication capabilities to their patient communications and advertising. Using a "shortcode" and unique keywords, "Pulsecodes", companies can engage consumers in their brands using the most ubiquitous form of communication, the mobile phone.
He holds an MBA from the F.W. Olin Graduate School of Business at Babson College.
Additional Resources
Please take the Mobile Pharma Marketing Survey. We'll be discussiing the results in the podcast.
How to Use Mobile Marketing to Boost Your Response Rate and Marketing ROI
MP3 Audio File for your iPOD
WMA Audio File for Windows Media Player and other audio players
WAX Audio File for Windows Media Player
Background
In the US, mobile advertising spending is expected to grow from US$421 million in 2006 to US$4.7 billion by 2011, while globally the market is expected to increase to US$11.3 billion by the same year, according to eMarketer.
Robert Flynn
Mr. Flynn has over 15 years sales and marketing experience with fast growing, entrepreneurial ventures.