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Pharma, Physicians, and Web 2.0? Are We There Yet?
Learn more about pharma and physician awareness and use of Web 2.0 technologies

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A conversation with Mark Bard, President, Manhattan Research

Aired LIVE on: Thursday, May 17, 2007

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Background

Did you realize physicians are 3 to 5 times more likely than the average consumer to use advanced online applications? Did you know that physicians have shifted their information access by double digits in some categories such as online journals and online conferences?

Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.

Mark will discuss "Taking the PulseĀ® U.S. -- Physicians and Emerging Information Technologies," a syndicated multi-client physician research study and advisory service focused on understanding technology adoption and integration trends among U.S. practicing physicians. Now in its seventh year, the primary objective of the research study is to track which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future.

Questions/Topics Discussed

  • What's the level of physician awareness and use of Web 2.0 technologies like streaming video, blogs, podcasting and social networking?
  • Are physicians shifting away from reading offline clinical information sources in favor of online alternatives over time?
  • Are physicians bothered by patients who go online for health information and bring that information to their appointment?
  • Is the age of the "electronic" pharmaceutical sales rep here?


Guest Bio

Mark Bard
Mark Bard is the President of Manhattan Research, a healthcare market research and services firm based in New York City. Prior to founding Manhattan Research, Mr. Bard was the Group Director of the Health Practice at Cyber Dialogue as well as a strategy consultant focused on the pharmaceutical and biotechnology sectors. His professional experience includes time with the managed care and business development division of GlaxoSmithKline. Mr. Bard is a nationally recognized health industry expert on topics including online health, information technology trends, pharmaceutical marketing, and disease management. He is the author of numerous articles and book chapters about health administration, health software, and the InternetĀ’s impact on health. He is regularly quoted in leading publications such as The Wall Street Journal, Washington Post, USA Today, NY Times, and The Boston Globe. Mr. Bard received an M.B.A. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, an M.H.A. from the School of Public Health at UNC-Chapel Hill, and a B.S. in health administration from James Madison University.


Additional Resources

Survey: Sales Data Sources and Usage for Pharmaceutical Marketing and Sales

Links to More Information



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