
Pharma Marketing Talk is hosted by Pharmaguy (aka John Mack), the creator of Pharma Marketing Blog and Publisher of Pharma Marketing News.
Subscribe
We accept advertising relevant to the interests of our members. For more information, see:
Media Kit
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
|

Advertising Information |
FAQs |
About Us |
Contact Us |
Privacy Policy
About Pharma Marketing Talk | List of Shows | Schedule and Archives | FAQs
Pharma, Physicians, and Web 2.0? Are We There Yet?
Learn more about pharma and physician awareness and use of Web 2.0 technologies
- Guest: Mark Bard, President, Manhattan Research
- Live Podcast Date: Thursday, May 17, 2007, 2 PM Eastern US time
- Duration: Approx. 35 minutes
- Go to the Pharma Marketing Talk Channel Page to listen to the podcast on the Web with your browser or click on a button below to listen to the streaming audio archive on your computer or to download the show for playback on your iPod or other portal audio player.
MP3 Audio File for your iPOD
WMA Audio File for Windows Media Player and other audio players
WAX Audio File for Windows Media Player
Background
Did you realize physicians are 3 to 5 times more likely than the average consumer to use advanced online applications? Did you know that physicians have shifted their information access by double digits in some categories such as online journals and online conferences?
Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.
Mark will discuss "Taking the Pulse® U.S. -- Physicians and Emerging Information Technologies," a syndicated multi-client physician research study and advisory service focused on understanding technology adoption and integration trends among U.S. practicing physicians. Now in its seventh year, the primary objective of the research study is to track which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future.
Mark Bard Mark Bard is the President of Manhattan Research, a healthcare market research and services firm based in New York City. Prior to founding Manhattan Research, Mr. Bard was the Group Director of the Health Practice at Cyber Dialogue as well as a strategy consultant focused on the pharmaceutical and biotechnology sectors. His professional experience includes time with the managed care and business development division of GlaxoSmithKline.
Mr. Bard is a nationally recognized health industry expert on topics including online health, information technology trends, pharmaceutical marketing, and disease management. He is the author of numerous articles and book chapters about health administration, health software, and the Internets impact on health. He is regularly quoted in leading publications such as The Wall Street Journal, Washington Post, USA Today, NY Times, and The Boston Globe.
Mr. Bard received an M.B.A. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, an M.H.A. from the School of Public Health at UNC-Chapel Hill, and a B.S. in health administration from James Madison University.
Topics covered:
- What's the level of physician awareness and use of Web 2.0 technologies like streaming video, blogs, podcasting and social networking?
- Are physicians shifting away from reading offline clinical information sources in favor of online alternatives over time?
- Are physicians bothered by patients who go online for health information and bring that information to their appointment?
- Is the age of the "electronic" pharmaceutical sales rep here?
Additional Resources
Survey: Sales Data Sources and Usage for Pharmaceutical Marketing and Sales
Pharma Marketing News |
Subscribe |
Discussion Forums |
Roundtable |
Podcasts |
Blog
Daily News Briefs |
Surveys |
Resources/Links |
Glossary |
Case Studies |
Reports
Pharma Marketing Vendor Directory |
Conference Calendar |
Pharma Jobs
Advertising Information |
FAQs |
About Us |
Privacy Policy
© 2006-2009. VirSci Corporation.
All rights reserved.
|
| Find a Vendor |
Pharma Marketing Vendor Directory
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry.
Learn More Access Listings
|
| Network |
Online Discussion & Networking Forums
Network with your peers in the industry, seek help advancing your career, discuss current issues.
Learn More
|
| Advertise |
Promote Your Products and Services
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities.
Learn More Media Kit
Get Rate Card Click Here
|
| Meet |
Attend Industry Conferences and Seminars
Pharma Marketing News is proud to be a media partner for dozens of industry conferences.
Conference Calendar
Get Your Event Listed Click Here
|
| Find a Job |
Get Help Finding a Job in the Pharma Industry
Post your resume to the Pharma Marketing Network Job Exchange Forum where you can also find help from colleagues.
Employers interested in announcing job openings should contact us.
|
|