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Pharma Marketing Talk is hosted by John Mack, the creator of Pharma Marketing Blog and Publisher of
Pharma Marketing News.

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Pharma Marketing Blog

About | Recent Shows | Schedule and Archives | FAQs | Apply to be a Guest

Welcome to Pharma Marketing Talk!

Pharma Marketing TalkTM is hosted by John Mack, the creator of Pharma Marketing Blog and the publisher of Pharma Marketing News. The show features interviews with leaders and innovators in pharmaceutical marketing.

My Humble Opinion
Pharma Marketing Blog
Other People's Opinion
Pharma Marketing Talk
A "Must Read" Blog for Insiders. -- Wall Street Journal A bi-weekly podcast. Listen and call-in live online or download to your iPod!
Upcoming Shows
Boosting Pharma Public Relations Regulatory Compliance
A conversation with representatives of the newly formed Center for Communication Compliance about FDA regulations regarding pharma press releases and healthcare communications best practices.
Guests: Ilyssa Levins, Founder and President of the Center for Communication Compliance (CCC) and Wayne Pines, Chair of the CCC Advisory Committee. More info here...

Airs live, Wednesday, July 16, 2008, 2 PM Eastern US time


Description
Pharma Marketing Talk is a periodic online and archived streaming audio talk radio show (podcast) that you can listen to live or download to your iPod (or other portable MP3 player) and listen to on the train or car going to or from work or client meetings! You can also listen to the archived streaming audio on your computer in your office.

It's great for a "lunch and learn" session! Invite your colleagues to listen and call in to participate in the live show by asking questions or expressing your views! Sorry, we can't provide the lunch!

The live, 15 to 30-minute show airs online every Tuesday, Wednewsday, or Thursday, usually at 2 PM Eastern US time. Click here for the Pharma Marketing Talk Channel page where you can access the complete schedule and archives of past shows. You can also set an email reminder there or click on the current show to begin listening.

See List of Recent Shows.

Listen to the last show:

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To listen to a live show, simply click the streaming audio link on Pharma Marketing Talk Channel Page on the designated date and time or access the Programming Guide (select the Business category to easily find the show). To listen in, all you need is MicroSoft Media Player, which you can download here.

You can also call in with questions during the live show. The call-in number is (347) 996-5894. (Call this number ONLY if you wish to ask a question during the live show.) See FAQs for more information on how this works.

I'd love to interview you for my next show!

If you are interested, fill out the Online Guest Request Form or contact me and I'll tell you how to get involved.

John Mack, Editor & Publisher
Pharma Marketing News
www.pharmamarketingnews.com
johnmack@virsci.com
215-504-4164 * 215-504-5739 (Fax)


Recent Shows
(listen to the streaming audio archive on your computer of download to your iPod)
  • Racism in the Life Sciences: What Should be the Response?
    A conversation about The Life Science Profiles of Color (LSPOC) project and blog, which highlights the vast achievements and contribution of people of color in the life sciences industries. Guests: Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc. and Fard Johnmar, founder of Envision Solutions. Tuesday, June 17, 2008. More details, plus audio archives...

  • Trends Driving Physician Education and Branded Communications Online
    A conversation about trends that are creating a "perfect storm" enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians. Guest: Shaun McIver, founder and CEO of Streamlogics, Inc.. Aired live, Thursday, May 29, 2008. More details, plus audio archives...

  • Marketing to the "Long Tail Physician" Segment
    A conversation with a "former insider" regarding pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician "tail" segment -- those physicians outside the top 20% of high prescribers that pharma mostly focuses on. Guest: Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD. Aired live, Wednesday, May 21, 2008. More details, plus audio archives...

  • Measure and Improve Marketing Campaigns and Sales Force Effectiveness
    An interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Guest: Mike Wexler, Founding Principal at Biltmore Technologies. Aired live, Tuesday, 13 May 2008. More details, plus audio archives...

  • Networking to Survive the Pharma Recession
    Solutions from Pharma Marketing Network. A conversation with John Mack, President, VirSci Corporation and Publisher of Pharma Marketing News. Aired live, Thursday, 1 May 2008. More details, plus audio archives...

  • Get the Right Message to the Doctor without Sending a Rep
    Data-driven, closed-loop multichannel physician communication optimization. A conversation with Anthony Bianciella, VP of Marketing, MTI. Aired live, Tuesday, 15 April 2008. More details, plus audio archives...

  • Universal Rx Discount Coupons
    YourRxCard, a free Rx drug card program designed to help Americans cut their medication costs. A conversation with Rex Bowden Jr., Executive Director of YourRxCard. Aired live, Tuesday, 8 April 2008. More details, plus audio archives...

  • Before You Take that Pill
    A "Fair and Balanced" Critique? A conversation with J. Douglas Bremner, M.D., author of the book "Before You Take that Pill: Why the Drug Industry May Be Bad for Your Health." Aired live, Tuesday, 11 March 2008. More details, plus audio archives...

  • The Centocor Corporate Blog
    A Groundbreaking Pharmaceutical Company Blog? A conversation with Melissa Katz, Senior Director of Corporate Communications at Centocor, Inc. Aired live, Tuesday, 4 March 2008. More details, plus audio archives...

  • Pharma eMarketing Benchmarks
    Helping Pharma eMarketing "Grow up," Optimize & Scale. A conversation with Carolina Petrini, SVP, Marketing Solutions, ComScore. Aired live,Thursday, 21 February 2008. More details, plus audio archives...

  • The Messenger is the Medium
    A conversation with Rich Benci, president, RealAge, about the do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. Aired live, Monday, 21 January 2008. More details, plus audio archives...

  • Virtual Face Time with Physicians
    A conversation with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals. Aired live,Tuesday, 15 January 2008. More details, plus audio archives...

  • Side Effects: Death
    A conversation with John Virapen, an ex-Eli-Lilly-executive and author of the book "Side Effect: Death" (published in Sweden and Germany). Aired live,Thursday, 20 December 2007. More details, plus audio archives...

  • Emerging Trends in European Physician and Consumer Use of the Internet
    A conversation with Mark Bard, president of New York City–based Manhattan Research. Aired live,Tuesday, 18 December 2007. More details, plus audio archives...

  • Building the First Global Community of Doctors
    A conversation with Dr. Frank Antwerpes, president of DocCheck AG. Aired live, Thursday, 6 December 2007. More details, plus audio archives...

  • Marketing and Sales Outsourcing Support
    A conversation with Matt Wick, Director of Sales, Pharm Force. Aired live, Tuesday, November 27, 2007. More details, plus audio archives...

  • Rep Access Programs
    A conversation with John Ryder, Vice President of Sales, Skyscape. Aired live, Wednesday, November 7, 2007. More details, plus audio archives...

  • Medical Transcript Advertising
    A conversation with Manuel Prado, CEO of datumRx. Aired live, Monday, October 22, 2007. More details, plus audio archives...

  • Collaborating with Online Physician Communities
    A conversation with Daniel Palestrantn, Founder & Chief Executive Officer, Sermo. Aired live, Friday, October 19, 2007. More details, plus audio archives...

  • Pharma Business Strategies in Times of Change
    A conversation with Patrick Clinton, Editor-in-Chief of Pharmaceutical Executive Magazine. Aired live, Wednesday, October 17, 2007. More details, plus audio archives...

  • An Innovative System for Communicating Drug Risks to Patients
    A conversation with Dr. Hugo Stephenson, Founder & President, iGuard. Aired live, Thursday, September 20, 2007. More details, plus audio archives...

  • You Want Marketing ROI? You're Not Ready to Measure ROI!
    A conversation with Dr. Andree K. Bates, President, Eularis. Aired live, Wednesday, September 12, 2007. More details, plus audio archives...

  • New Media Tricks Used by Pharma Marketers:
    A conversation with Jeffrey Light, Chairman, Patients not Patents, Inc. Aired live, Thursday, September 6, 2007. More details, plus audio archives...

  • Web 2.0 Tools for Sales Force Effectiveness
    A conversation with Joe Miles, Project Director, EyeforPharma Conferences. Aired live, Thurssday, August 23, 2007. More details, plus audio archives...

  • Online Pharma Marketing: Why Aren't We There Yet?
    A conversation with Richard Meyer, Senior eMarketing Manager, Medtronic; author of World of DTC Marketing blog. Aired live, Wednesday, August 8, 2007. More details, plus audio archives...

  • Your DTC Ads Stink!
    A conversation with Lee Weinblatt, Founder and Chief Executive Officer of PreTesting Aired live, Wednesday, July 25, 2007. More details, plus audio archives...

  • Measuring Consumer Sentiment About Prescription Drugs
    A conversation with Mark De Paoli, Life-sciences Analyst at BrandIntel. Aired live, Thursday, July 19, 2007. More details, plus audio archives...

  • Welcome to the CME Laundromat!
    A conversation with Daniel Carlat, M.D., Assistant Clinical Professor of Psychiatry at Tufts University School of Medicine and Editor-in-Chief of The Carlat Psychiatry Report. Aired live,Tuesday, July 10, 2007. More details, plus audio archives...

  • The Changing Landscape of Physician Interactions
    (Click for Details)
    Aired live, Thursday, June 21, 2007, 2 PM Eastern US time

    Strategies to Improve Interactions with Key Physicians. A conversation with Joseph Puopolo, Director of Marketing; MERGE Rx ...More details, plus audio archives...

  • Questioning Conventional Pharma Marketing Wisdom
    (Click for Details)
    Aired live, Tuesday, June 19, 2007, 2 PM Eastern US time

    How Disruption Can Lead to Game-changing Ideas. A conversation with Anne Devereux, CEO of LyonHeart and TBWA\WorldHealth ...More details, plus audio archives...

  • Omega Boy vs. Doctor Diabetes
    (Click for Details)
    Aired live, Tuesday, June 12, 2007, 2 PM Eastern US time

    Comics Advancing the Cause of Disease Awareness and Education Among Children. Kamaal Washington, Artist, Co-Writer, Co-Creator; Malcolm Washington, Artist, Co-Writer, Co-Creator; Alonzo Washington, Publisher, Co-Writer, Co-Creator; Omega 7 ...More details, plus audio archives...

  • Multi-site Web Marketing in Today's Pharma World
    (Click for Details)
    Aired live, Tuesday, June 5, 2007, 2 PM Eastern US time

    Learn how you can decrease time to market and reduce costs to deploy strategic initiatives. A conversation with Kevin Adkisson, Director of Sales, Crown Partners, LLC....More details, plus audio archives...

  • Mobile Pharma Marketing: What's the 411?
    (Click for Details)
    Aired live, Thursday, May 31, 2007, 2 PM Eastern US time

    How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI. A conversation with Robert Flynn, President, Pulse Media Response...More details, plus audio archives...

  • Blogs vs. DTC: What's Best for Consumers?
    (Click for Details)
    Aired live, Thursday, May 24, 2007, 1 PM Eastern US time

    Exploring Blogs as a Counter to Other Sources of Drug and Medical Information. A conversation with Bob Ehrlich, Chairman, DTC Perspectives, Inc...More details, plus audio archives...

  • The Importance of Downstream Channel Sales Data for Marketing
    (Click for Details)
    Aired live, Thursday, May 22, 2007, 1 PM Eastern US time

    A new source of detailed downstream channel sales data is available to Life Sciences manufacturers. A conversation with Edge Dynamics CEO, Henry Olson on leveraging channel sales data for competitive advantage...More details, plus audio archives...

  • Pharma, Physicians, and Web 2.0? Are We There Yet?
    (Click for Details)
    Aired live, Thursday, May 17, 2007, 2 PM Eastern US time

    Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy...More details, plus audio archives...

  • Faith-based Unbranded Marketing
    (Click for Details)
    Aired live, Tuesday, May 15, 2007, 1 PM Eastern US time

    Reviews a new multi-cultural outreach health awareness initiative intended to reach African Americans via churches and health ministries...More details, plus audio archives...

  • Pharma Cause Marketing
    (Click for Details)
    Aired live, Wednesday, May 2, 2007, 1 PM Eastern US time

    A conversation with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing....More details, plus audio archives...

  • What's in the Future for Generics?

    Aired live, Wednesday, April 25, 2007, 1 PM Eastern US time

    To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical expenditures, that may change in the near future...More details, plus audio archives...

  • Customer Manages Relationship: A New Marketing Strategy
    (Click for Details)
    Aired live, Tuesday, March 27, 2007, 1 PM Eastern US time

    The new Customer Manages Realtionship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how...More details, plus audio archives...

  • Can You Find Reputable Canadian Drugs Online?
    (Click for Details)
    Aired live, Tuesday, March 20, 2007, 2 PM Eastern US time

    Conversation with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog...More details, plus audio archives...

  • Mixing Blogging and Business: An Conversation with Fard Johnmar
    (Click for Details)
    Aired live, Wednesday, February 28, 2007, 1 PM Eastern US time

    Conversation with Fard Johnmar, the author of HealthcareVox and founder of Envision Solutions, LLC. How does Fard manage potential conflicts between blogging on healthcare issues and his healthcare consulting business?...More details, plus audio archives...

  • Journalist Bloggers: An Conversation with Jim Edwards
    (Click for Details)
    Aired live, Tuesday, February 20, 2007, 1 PM Eastern US time

    Conversation with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa? More details, plus audio archives...

  • Revolution Health and the Wisdom of Crowds
    (Click for Details)
    Aired live, Wednesday, January 31, 2007, 1 PM Eastern US time

    Conversation with Jay Silverstein, the COO of Revolution Health, about its new health portal web site. Will pharmaceutical marketers warm up this site for advertising and sponsorship opportunities? More details, plus audio archives...

  • Web 2.0 for Pharma Marketing
    (Click for Details)
    Aired live, Tuesday, January 9, 2007, 1 PM Eastern US time

    Increase marketing ROI using "social networking" and other Web 2.0 technologies. More details, plus audio archives...

  • Disease Mongering
    (Click for Details)
    Aired live, Tuesday, December 19, 2006, 1 PM Eastern US time

    John Mack interviews an industry supporter and an industry critic on "disease mongering," which has been defined an effort by the pharmaceutical industryto enlarge the market for a drug by convincing people that they are sick. More details, plus audio archives...

  • 110th Congress: What's in Store for Pharma?
    (Click for Details)
    Aired live, Tuesday, November 28, 2006, 1 PM Eastern US time

    Pharma Marketing Roundtable experts and call-in guests discuss what changes the pharmaceutical might expect from the Democratic 110th Congress. More details, plus audio archive...

  • Live From the e-Communication and Online Marketing Conference!
    (Click for Details)
    Aired live, Tuesday, November 14, 2006, 1 PM Eastern US time

    John Mack interviews industry speakers live at the November, 2006 eyeforpharma e-Communication and Online Marketing Online conference in Philadelphia. More details, plus audio archive...

  • Teaching New Dogs Old Tricks
    (click for details)
    Aired live, Tuesday, October 31, 2006, 1 PM Eastern US time

    Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising. More details, plus audio archive...


FAQs

How do I listen to a show?

Your computer must have the Windows Media Player. You can download the latest version at the Windows Media Download Site. There is a version of Windows Media Player for Mac users as well.

 

How can I call in live and speak with a host?

You can contact the host in two ways. You can call the host during the blogshow using any phone, whether it be a landline, mobile, VOIP, soft phone, etc.

To reach the host by phone, dial the phone number that appears on the Programming Guide or on the Pharma Marketing Talk Host Channel page (347 996-5894). You will be automatically placed into a queue where you will be able to hear the live show. When the host takes your call, you will be live on the air and audible to his or her audience. However, you can and may be muted according to the host's discretion.

 

How do you select interviewees/guests?

Right now, I am selecting people who are part of the Pharma Marketing Network and who I think have an interesting story to tell. The Network includes active members of the Pharma Marketing Online Discussion Group, the Pharma Marketing Roundtable, as well as advertisers and clients (eg, Pharma Marketing Vendors).

 

Are you charging the interviewee/guest a fee for appearing?

Not at this time. I do not plan to charge a fee specifically for being a guest, but in the future, my guests will include clients who have signed up for a promotional campaign such as an Advertorial. The interview is part of the process of creating the article.

 

How do I apply to be a guest on the show?

Fill out the Online Guest Request Form and we will contact you.

 

Is the discussion done in a studio or over the phone?

It's all done by phone. The guest calls in at the start of the show and I have a switchboard that brings the call online and into conference with my phone. So it's like talking via conference call. Up to 5 people can be live at a time.

 

Can the interviewee/guest make use of the podcast for his or her own use?

No. However, guests can link to the archives on the Pharma Marketing Talk Channel page where people can find the show.

 


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