Pharma Marketing Talk is hosted by John Mack, the creator of Pharma Marketing Blog and Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
About | Recent Shows | Schedule and Archives | FAQs | Apply to be a Guest
Welcome to Pharma Marketing Talk!
Pharma Marketing TalkTM is hosted by John Mack, the creator of Pharma Marketing Blog and the publisher of Pharma Marketing News. The show features interviews with leaders and innovators in pharmaceutical marketing.Upcoming Shows
My Humble Opinion
Other People's Opinion
A "Must Read" Blog for Insiders. -- Wall Street Journal A bi-weekly podcast. Listen and call-in live online or download to your iPod!
Boosting Pharma Public Relations Regulatory Compliance
A conversation with representatives of the newly formed Center for Communication Compliance about FDA regulations regarding pharma press releases and healthcare communications best practices.
Guests: Ilyssa Levins, Founder and President of the Center for Communication Compliance (CCC) and Wayne Pines, Chair of the CCC Advisory Committee. More info here...Wednesday, July 16, 2008, 2 PM Eastern US timeAirs live,
Description
Pharma Marketing Talk is a periodic online and archived streaming audio talk radio show (podcast) that you can listen to live or download to your iPod (or other portable MP3 player) and listen to on the train or car going to or from work or client meetings! You can also listen to the archived streaming audio on your computer in your office.I'd love to interview you for my next show!It's great for a "lunch and learn" session! Invite your colleagues to listen and call in to participate in the live show by asking questions or expressing your views! Sorry, we can't provide the lunch!
The live, 15 to 30-minute show airs online every Tuesday, Wednewsday, or Thursday, usually at 2 PM Eastern US time. Click here for the Pharma Marketing Talk Channel page where you can access the complete schedule and archives of past shows. You can also set an email reminder there or click on the current show to begin listening.
See List of Recent Shows.
Listen to the last show:
To listen to a live show, simply click the streaming audio link on Pharma Marketing Talk Channel Page on the designated date and time or access the Programming Guide (select the Business category to easily find the show). To listen in, all you need is MicroSoft Media Player, which you can download here. You can also call in with questions during the live show. The call-in number is (347) 996-5894. (Call this number ONLY if you wish to ask a question during the live show.) See FAQs for more information on how this works.
If you are interested, fill out the Online Guest Request Form or contact me and I'll tell you how to get involved.John Mack, Editor & Publisher
Pharma Marketing News
www.pharmamarketingnews.com
johnmack@virsci.com
215-504-4164 * 215-504-5739 (Fax)
Recent Shows
(listen to the streaming audio archive on your computer of download to your iPod)
Aired live, Thursday, June 21, 2007, 2 PM Eastern US time
Strategies to Improve Interactions with Key Physicians. A conversation with Joseph Puopolo, Director of Marketing; MERGE Rx ...More details, plus audio archives...
Aired live, Tuesday, June 19, 2007, 2 PM Eastern US time
How Disruption Can Lead to Game-changing Ideas. A conversation with Anne Devereux, CEO of LyonHeart and TBWA\WorldHealth ...More details, plus audio archives...
Aired live, Tuesday, June 12, 2007, 2 PM Eastern US time
Comics Advancing the Cause of Disease Awareness and Education Among Children. Kamaal Washington, Artist, Co-Writer, Co-Creator; Malcolm Washington, Artist, Co-Writer, Co-Creator; Alonzo Washington, Publisher, Co-Writer, Co-Creator; Omega 7 ...More details, plus audio archives...
Aired live, Tuesday, June 5, 2007, 2 PM Eastern US time
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives. A conversation with Kevin Adkisson, Director of Sales, Crown Partners, LLC....More details, plus audio archives...
Aired live, Thursday, May 31, 2007, 2 PM Eastern US time
How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI. A conversation with Robert Flynn, President, Pulse Media Response...More details, plus audio archives...
Aired live, Thursday, May 24, 2007, 1 PM Eastern US time
Exploring Blogs as a Counter to Other Sources of Drug and Medical Information. A conversation with Bob Ehrlich, Chairman, DTC Perspectives, Inc...More details, plus audio archives...
Aired live, Thursday, May 22, 2007, 1 PM Eastern US time
A new source of detailed downstream channel sales data is available to Life Sciences manufacturers. A conversation with Edge Dynamics CEO, Henry Olson on leveraging channel sales data for competitive advantage...More details, plus audio archives...
Aired live, Thursday, May 17, 2007, 2 PM Eastern US time
Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy...More details, plus audio archives...
Aired live, Tuesday, May 15, 2007, 1 PM Eastern US time
Reviews a new multi-cultural outreach health awareness initiative intended to reach African Americans via churches and health ministries...More details, plus audio archives...
Aired live, Wednesday, May 2, 2007, 1 PM Eastern US time
A conversation with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing....More details, plus audio archives...
Aired live, Wednesday, April 25, 2007, 1 PM Eastern US time
To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical expenditures, that may change in the near future...More details, plus audio archives...
Aired live, Tuesday, March 27, 2007, 1 PM Eastern US time
The new Customer Manages Realtionship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how...More details, plus audio archives...
Aired live, Tuesday, March 20, 2007, 2 PM Eastern US time
Conversation with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog...More details, plus audio archives...
Aired live, Wednesday, February 28, 2007, 1 PM Eastern US time
Conversation with Fard Johnmar, the author of HealthcareVox and founder of Envision Solutions, LLC. How does Fard manage potential conflicts between blogging on healthcare issues and his healthcare consulting business?...More details, plus audio archives...
Aired live, Tuesday, February 20, 2007, 1 PM Eastern US time
Conversation with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa? More details, plus audio archives...
Aired live, Wednesday, January 31, 2007, 1 PM Eastern US time
Conversation with Jay Silverstein, the COO of Revolution Health, about its new health portal web site. Will pharmaceutical marketers warm up this site for advertising and sponsorship opportunities? More details, plus audio archives...
Aired live, Tuesday, January 9, 2007, 1 PM Eastern US time
Increase marketing ROI using "social networking" and other Web 2.0 technologies. More details, plus audio archives...
Aired live, Tuesday, December 19, 2006, 1 PM Eastern US time
John Mack interviews an industry supporter and an industry critic on "disease mongering," which has been defined an effort by the pharmaceutical industryto enlarge the market for a drug by convincing people that they are sick. More details, plus audio archives...
Aired live, Tuesday, November 28, 2006, 1 PM Eastern US time
Pharma Marketing Roundtable experts and call-in guests discuss what changes the pharmaceutical might expect from the Democratic 110th Congress. More details, plus audio archive...
Aired live, Tuesday, November 14, 2006, 1 PM Eastern US time
John Mack interviews industry speakers live at the November, 2006 eyeforpharma e-Communication and Online Marketing Online conference in Philadelphia. More details, plus audio archive...
Aired live, Tuesday, October 31, 2006, 1 PM Eastern US time
Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising. More details, plus audio archive...
FAQs
Your computer must have the Windows Media Player
.
You can download the latest version at the Windows
Media Download Site. There is a version of Windows Media Player for Mac users as well.
How can I call in live and speak with a host?
You can contact the host in two ways. You can call the host during the blogshow using any phone, whether it be a landline, mobile, VOIP, soft phone, etc.
To reach the host by phone, dial the phone number that appears on the Programming Guide or on the Pharma Marketing Talk Host Channel page (347 996-5894). You will be automatically placed into a queue where you will be able to hear the live show. When the host takes your call, you will be live on the air and audible to his or her audience. However, you can and may be muted according to the host's discretion.
How do you select interviewees/guests?
Right now, I am selecting people who are part of the Pharma Marketing Network and who I think have an interesting story to tell. The Network includes active members of the Pharma Marketing Online Discussion Group, the Pharma Marketing Roundtable, as well as advertisers and clients (eg, Pharma Marketing Vendors).
Are you charging the interviewee/guest a fee for appearing?
Not at this time. I do not plan to charge a fee specifically for being a guest, but in the future, my guests will include clients who have signed up for a promotional campaign such as an Advertorial. The interview is part of the process of creating the article.
How do I apply to be a guest on the show?
Fill out the Online Guest Request Form and we will contact you.
Is the discussion done in a studio or over the phone?
It's all done by phone. The guest calls in at the start of the show and I have a switchboard that brings the call online and into conference with my phone. So it's like talking via conference call. Up to 5 people can be live at a time.
Can the interviewee/guest make use of the podcast for his or her own use?
No. However, guests can link to the archives on the Pharma Marketing Talk Channel page where people can find the show.