| List of Shows Arranged by Company Name |
| Also see: List of Shows Arranged by Guest's Last Name |
| Company Name | Guest Name(s) | Show Title(s) |
|---|
| ACOR (Association of Online Cancer Resources) |
Gilles Frydman |
ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can't Join But Can Learn From
|
| AccuDial Pharmaceutical, Inc. |
Brian Kaplan Robert Terwilliger |
A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines
|
| Across Health |
Fonny Schenck Craig Parnell |
How Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health's 2011 Digital Barometer
|
| Adverse Events, Inc. | Brian Overstreet | FDA's User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social Media |
| After Pharma | Marc Rigaux | There IS Life After Pharma! |
| Alansis Corporation | Svetlana Toun | Live From the e-Communication and Online Marketing Conference! |
| Applied Scientific Consulting | Kenneth "Eric" Milgram, Ph.D. | Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out |
| Augme Mobile Health Group | Meg Columbia-Walsh | Mobilizing Your Digital Assets: Is There an App for That? |
| Arista Marketing Associates, Inc. | Greg Lee | Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps |
| Arizona State University | Renee McLoud | The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love |
| AstraZeneca | Tony Jewell | The Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter Chat |
| Basil Strategies | Denise Silber | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Before You Take that Pill Blog | J. Douglas Bremner | Before You Take that Pill |
| Biltmore Technologies | Mike Wexler | Measure and Improve Marketing Campaigns and Sales Force Effectiveness |
| Boehringer Ingelheim |
John Pugh and Judith von Gordon |
Pharma on Twitter: Boehringer Ingelheim
|
| Tim Ryan |
Scientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry? |
| BioPlan Associates, Inc. | Eric S. Langer | Teaching Pharma Social Marketing to Biotech Scientists |
| BrandIntel | Mark De Paoli | Measuring Consumer Sentiment About Prescription Drugs |
| Brandweek | Jim Edwards | Journalist Bloggers: An Conversation with Jim Edwards |
| CCC Advisory Committee | Wayne Pines | Boosting Pharma Public Relations Regulatory Compliance |
| Cegedim Strategic Data | Christopher Wooden | Ranking Pharma's Social Media Presence: Tracking a Moving Target! |
| Center for Communication Compliance | Ilyssa Levins | Boosting Pharma Public Relations Regulatory Compliance |
| Center for Digital Democracy | Jeff Chester | New Media Tracking Technologies: Implications for Online Consumer Privacy |
| Centocor, Inc. |
Melissa Katz |
The Centocor Corporate Blog
|
| Michael Parks |
GeneRAtions: Survey Results and a New Disease Awareness Initiative |
| CMP.LY | Tom Chernaik | Disclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals! |
| ComScore | Carolina Petrini | Pharma eMarketing Benchmarks |
| ConnectSolutions | Matt Hendrickson | Adobe Connect for eDetailing: Making Detailing More Effective |
| COPD Foundation | John Walsh Natalie Napolitano | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| CysticFibrosis.com | Jeanne Barnett | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Crown Partners, LLC. | Kevin Adkisson | Multi-site Web Marketing in Today's Pharma World |
| CureTogether.com | Daniel Reda | CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their Health |
| datumRx | Manuel Prado | Medical Transcript Advertising |
| Digital Health Coalition | Mark Bard | The Digital Health Coalition: Solving Real Problems -- Mission Possible? |
| DocCheck Medical Services GmbH | Frank Antwerpes | Building the First Global Community of Doctors DocCheck Survey of Social Media Use by Physicians |
| Dorland Global Health Communications | Harry Sweeney | Live From the e-Communication and Online Marketing Conference! |
| DrChrono.com | Daniel Kivatinos Michael Nusimow | Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App |
| DTC Perspectives, Inc. | Bob Ehrlich | Blogs vs. DTC: What's Best for Consumers? The Great DTC Debate: Are Drug Marketers an Endangered Species? |
| East Bay Perinatal Associates | Edward Zabrek | The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love |
| Edge Dynamics | Henry Olson | The Importance of Downstream Channel Sales Data for Marketing |
| eDrugSearch Blog | Cary Byrd | Can You Find Reputable Canadian Drugs Online? |
| eHyppo | Asheesh Gupta | Virtual Face Time with Physicians |
| Eli Lilly and Company | Luca Fabbri | Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly's Experience in Europe |
| Envision Solutions |
Fard Johnmar |
Live From the e-Communication and Online Marketing Conference!
Mixing Blogging and Business: An Interview with Fard Johnmar
Path of the Blue Eye
Pharma Cause Marketing
Racism in the Life Sciences: What Should be the Response? |
| ePharma Pioneer Club | Members of the exclusive Facebook/Twitter Group | Pharma Twitter Best Practices Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing |
| Eularis | Andree Bates | You Want Marketing ROI? You're Not Ready to Measure ROI! |
| ExL Pharma | Jason Youner | Emerging Search Engine Technology Drives Digital Integration Strategy |
| EyeforPharma Conferences | Joe Miles | Web 2.0 Tools for Sales Force Effectiveness |
| Freedom of Access to Medicines (FAMEDS) | Terrence Kalley | Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin |
| Frost & Sullivan | Greg Caressi | Adherence Programs: A Targeted, Personalized Approach |
| Gaylord College of Mass Communication | Jim Avery | Teaching New Dogs Old Tricks |
| Hale Advisors | Zoe Dunn | How to Score With Women (as a Marketer) via Social Media |
| HCPlexus | David L. Shrier | Media Consumption Habits of Physicians |
| Health is Social | Phil Baumann | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Healthcare Trends & Strategies, LLC | Neil Gray | Disease Mongering |
| HealthMedia | Steven Schwartz, Ph.D. | Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money |
| HealthPrize | Tom Kottler Katrina S. Firlik, M.D. John Ruvane | Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey |
| Healthy National Network | David Comey | Faith-based Unbranded Marketing |
| HealthiNation | Ray Amin | The Pozen Digital Advisory Board: Who, What, Why? |
| HyGro Consulting Group | Mark Gleason | Web 2.0 for Pharma Marketing |
| Ignite Health |
Fabio Gratton |
How To Measure Social Network Communications Success
Overcoming Barriers to Pharma's Engagement in Social Networks
The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction |
| Laura Pfister |
Emerging Search Engine Technology Drives Digital Integration Strategy |
| iGuard | Hugo Stephenson | Innovative System for Communicating Drug Risks to Patients |
| Impactiviti | Steve Woodruff | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! Steve Woodruff, Pharma's Connection Agent |
| InnerCityMedicine Networks, LLC. | Darin Gilstrap | Narrowcast DTC Advertising |
| Intouch Solutions | Wendy Blackburn | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! |
| Janssen |
Alex Butler, Gary Monk |
DigiPharm's EU ePharma Pioneers: Doing More with Less
Overcoming Barriers to Pharma's Engagement in Social Networks |
| Alex Butler |
Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry |
| Gary Monk |
Pharma YouTube: Successful Use of Online Video to Support Patients |
| JBS Ventures LLC | Rob Nauman | Overcoming Barriers to Pharma's Engagement in Social Networks |
| Johns Hopkins University | Eric S. Langer | Teaching Pharma Social Marketing to Biotech Scientists |
| Johnson & Johnson |
Robert Halper |
Pharma YouTube: Successful Use of Online Video to Support Patients
|
| Michael Heinley and Bill Price |
Johnson & Johnson's ennTV: An Engaging Employee News Network |
| KDS Consulting, LLC | Kim Slocum | Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research |
| Klick Pharma | Julie Batten | Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance |
| Kru Research | Kevin Kruse | Twitter for Rx Brands: An Experiment |
| Kulkarni LLC | Darshan Kulkarni | Responding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations |
| L2 | Scott Galloway | Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands |
| LiveWorld, Inc. | Jenna Woodul | Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers |
| LyonHeart | Anne Devereux | Questioning Conventional Pharma Marketing Wisdom |
| Manhattan Research |
Mark Bard |
GeneRAtions: Survey Results and a New Disease Awareness Initiative
Live From the e-Communication and Online Marketing Conference!
Pharma, Physicians, and Web 2.0? Are We There Yet?
Taking the Pulse® Asia: Pharma Marketing Trends in Asia |
| Monique Levy |
The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online |
| Market Strategies International |
Ellen Gordon Peter Carlin |
Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
|
| McDermott Will & Emery LLP | Arnold Friede | Towards a Rational FDA Policy Addressing the Internet and Social Media |
| McKesson Patient Relationship Solutions | Stacey Irving Derek Rago | Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution |
| mediaFORGE | Tony Zito | Interactive Widgets for Pharma Marketing |
| Medical Blog Network | Dmitriy Kruglyak | Web 2.0 for Pharma Marketing |
| Medical Communications Media, Inc. | Joseph Kim | Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know About |
| MedPoint Communications, Inc. | William Cooney | Speaker Programs: Endangered Species Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act |
| MedSignals | Vesta Brue | Adherence: The Achilles Heel of Drug Efficacy |
| MedTera, Inc. | David Duplay | Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Memebers of the exclusive Facebook Group | NA ePharma Pioneer Club | Pharma Twitter Best Practices |
| MERGE Rx | Joseph Puopolo | The Changing Landscape of Physician Interactions |
| mHealth Initiative Inc. | C. Peter Waegmann | How Will mHealth Change Healthcare? |
| Mighty Casey Media | Casey Quinlan | How to Score With Women (as a Marketer) via Social Media |
| MommyCast | Paul Vogelzang | MommyCast: The Little Podcast that Could ... get Pharma Sponsorship! |
| MotiveQuest LLC | Tom O'Brien | Aligning Your Message with Patient Needs: How Social Media Can Help |
| MSD | Ina Weisshardt | Univadis |
| MTI | Anthony Bianciella | Get the Right Message to the Doctor without Sending a Re |
| National Council on Patient Information and Education (NCPIE) | Ray Bullman | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Nexus | Andrew Spong | DigiPharm's EU ePharma Pioneers: Doing More with Less |
| NHHS Healthcare Consulting, LLC | Vince DeChellis | Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act |
| North Plains Systems | Joshua Duhl | Managing Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions! |
| Novo Nordisk Inc. |
Craig DeLarge |
Racism in the Life Sciences: What Should be the Response?
|
| Ambre Morley |
Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter Novo Nordisk And Paula Deen: Why? |
| Obsidian HDS | George Dunston | PharmaShine: A Laser Look Into Physician Payments |
| Omega 7 |
Alanzo Washington Kamall Washington Malcolm Washington |
Omega Boy vs. Doctor Diabetes
|
| Online Strategic Solutions | Richard Meyer | How to Score With Women (as a Marketer) via Social Media |
| Organized Wisdom |
Steven Krein Unity Stoakes |
Live From the e-Communication and Online Marketing Conference!
Web 2.0 for Pharma Marketing
|
| ParagonRx | Jeff Fetterman | Risk Mitigation and Its Impact on Pharma Marketing |
| Patients not Patents, Inc. | Jeffrey Light | New Media Tricks Used by Pharma Marketers |
| PatientsLikeMe | Benjamin Heywood | UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included! |
| PDI, Inc. | Nancy Lurker | The Changing Role of Pharma Sales Rep |
| Pearescope | Jerry Hall | How to Score With Women (as a Marketer) via Social Media |
| PepsiCo | Bonin Bough | The Pozen Digital Advisory Board: Who, What, Why? |
| Pharm Force | Matt Wick | Marketing and Sales Outsourcing Support |
| Pharma Conduct Blog | Kenneth "Eric" Milgram, Ph.D. | Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out |
| Pharmaceutical Executive Magazine | Patrick Clinton | Pharma Business Strategies in Times of Change |
| Pharmacy Quality Alliance | Laura Cranston | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| PHD Network | Scott Hagedorn | Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands |
| Pfizer, Turkey | Murat Tanoren | Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry |
| PhRMA | Jeff Francer | Overcoming Barriers to Pharma's Engagement in Social Networks |
| Pitch360 Inc. | Michael Parks | Life After CNTO411 Blog for Michael Parks: Pitch360 |
| Possible Worldwide (formally Bridge Worldwide) |
Jonathan Richman |
Overcoming Barriers to Pharma's Engagement in Social Networks
Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
Pharma Facebook Commenting Changes: The Final Story
|
| Preeti Pinto Consulting, LLC | Preeti Pinto | Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value |
| Prescription Litigation Access Project | Alex Sugerman-Brozan | Disease Mongering |
| PreTesting | Lee Weinblatt | Your DTC Ads Stink! |
| Pulse Media Response | Robert Flynn | Mobile Pharma Marketing: What's the 411? |
| QI INTERACTIVE | Buddy Scalera | Emerging Search Engine Technology Drives Digital Integration Strategy |
| ReachMD | Paul Boidy | Marketing to the "Long Tail Physician" Segment |
| RealAge | Rich Benci | The Messenger is the Medium |
| Reprints Desk |
Scott Ahlberg Christian Gray |
Solving the Medical Marketing Blues: ePrints NRx Solution
|
| Return on Focus | Melissa Davies | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| Revolution Health | Jay Silverstein | Revolution Health and the Wisdom of Crowds |
| Roska Healthcare Advertising | Jay Bolling | Faith-based Unbranded Marketing |
| Ryan TrueHealth | Alfred O'Neill | Customer Manages Relationship: A New Marketing Strategy |
| Sanofi-Aventis | Dennis Urbaniak | What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now |
| Self Care Catalysts Inc. | Grace Soyao | Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made |
| Sensory Logic, Inc. | Dan Hill | Don't Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads? Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! |
| Sermo | Daniel Palestrant | Collaborating with Online Physician Communities Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! |
| "Side Effect: Death" | John Virapen | Side Effects: Death |
| Silberg Consulting | Bill Silberg | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| Siren Interactive | Eileen O'Brien | How to Score With Women (as a Marketer) via Social Media |
| Siyemi Learning | Eugene Pozniak | The State of CME in Europe |
| SK&A Information Services, Inc. | David Escalante | Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians |
| Skyscape | John Ryder | Rep Access Programs |
| Social Media Working Group | Craig M. Audet
Mark Gaydos
Cindy Phillips | Pharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are |
| Streamlogics, Inc. | Shaun McIver | Driving Physician Education and Branded Communications Online |
| The Lathe | Seth Perlman | Before You Develop That Healthcare App: What You Should Know About Mobile Platforms |
| The Physicians Academy for Clinical and Management Excellence | Lawrence Sherman | Can Humor and Continuing Medical Education Coexist? |
| TNS Health |
David Kweskin Morgan Lozier |
How to Add New Media Into Your DTC Marketing Mix
|
| Tufts University School of Medicine | Daniel Carlat | Welcome to the CME Laundromat! |
| Ubiqi Health | Jacqueline Thong | Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy |
| UCB Pharma | Rene Hansen | UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included! |
| VERTEX PHARMACEUTICALS | Shwen Gwee | Meet Digital Pharma's Faculty: What's Hot and What's Not? |
| Viscira | Dave Gulezian | Reach & Teach Physicians with Virtual Reality: Viscira's "EyeMAC" Wet AMD Simulation Exhibit |
| VOI Consulting | Todd Clark | What's in the Future for Generics? |
| Vox Medica, Inc. | Michael Parks | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| WCG | Matthew Snodgrass | Implications of Facebook's Page Commenting Changes: Turning Off Comments May Be a Problem |
| Weber Shandwick UK | Robert Anderson | ABPI Digital Update: Insider Reactions |
| Webicina.com | Bertalan Meskó | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| WEGO Health | Jack Barrette | WEGO Health: Empowering Health Consumer Opinion Leaders WEGO Health Activists' View of Social Media Regulation Issues: Highlights from a 2011 survey of online health community leaders |
| The World of DTC Marketing Blog |
Richard Meyer |
Online Pharma Marketing: Why Aren't We There Yet?
Overcoming Barriers to Pharma's Engagement in Social Networks
Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes |
| whydot GmbH | Silja Chouquet | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! DigiPharm's EU ePharma Pioneers: Doing More with Less |
| YourRxCard | Rex Bowden | Universal Rx Discount Coupons |
| Zemoga | DJ Edgerton | The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction |
