| List of Shows Arranged by Guest's Last Name |
Also see: List of Shows Arranged by Company Name |
| Last | First | Company | Show Title |
|---|
| Adkisson | Kevin | Crown Partners, LLC. | Multi-site Web Marketing in Today's Pharma World |
| Ahlberg | Scott | Reprints Desk | Solving the Medical Marketing Blues: ePrints NRx Solution |
| Amin | Raj | HealthiNation | The Pozen Digital Advisory Board: Who, What, Why? |
| Anderson | Robert | Weber Shandwick UK | ABPI Digital Update: Insider Reactions |
| Antwerpes | Frank | DocCheck Medical Services GmbH | Building the First Global Community of Doctors DocCheck Survey of Social Media Use by Physicians |
| Audet | Craig M. | Social Media Working Group | Pharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are |
| Avery | Jim | Gaylord College of Mass Communication | Teaching New Dogs Old Tricks |
| Bard |
Mark |
Manhattan Research |
Emerging Trends in European Physician and Consumer Use of the Internet
GeneRAtions: Survey Results and a New Disease Awareness Initiative
Live From the e-Communication and Online Marketing Conference!
Pharma, Physicians, and Web 2.0? Are We There Yet?
Taking the Pulse® Asia: Pharma Marketing Trends in Asia |
| Bard |
Mark |
Digital Health Coalition |
The Digital Health Coalition: Solving Real Problems -- Mission Possible? |
| Barrette | Jack | WEGO Health | WEGO Health: Empowering Health Consumer Opinion Leaders WEGO Health Activists' View of Social Media Regulation Issues: Highlights from a 2011 survey of online health community leaders |
| Bates | Andree | Eularis | You Want Marketing ROI? You're Not Ready to Measure ROI! |
| Batten | Julie | Klick Pharma | Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance |
| Baumann | Phil | Health Is Social | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Benci | Rich | RealAge | The Messenger is the Medium |
| Bianciella | Anthony | MTI | Get the Right Message to the Doctor without Sending a Rep |
| Blackburn | Wendy | Intouch Solutions | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! |
| Boidy | Paul | ReachMD | Marketing to the "Long Tail Physician" Segment |
| Bolling | Jay | Roska Healthcare Advertising | Faith-based Unbranded Marketing |
| Bough | Bonin | PepsiCo | The Pozen Digital Advisory Board: Who, What, Why? |
| Bowden | Rex | YourRxCard | Universal Rx Discount Coupons |
| Bremner | Douglas | Author | Before You Take that Pill |
| Brue | Vesta | MedSignals | Adherence: The Achilles Heel of Drug Efficacy |
| Bullman | Ray | National Council on Patient Information and Education (NCPIE) | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Butler | Alex | Janssen Cilag | DigiPharm's EU ePharma Pioneers: Doing More with Less Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry |
| Byrd | Cary | eDrugSearch Blog | Can You Find Reputable Canadian Drugs Online? |
| Caressi | Greg | Frost & Sullivan | Adherence Programs: A Targeted, Personalized Approach |
| Carlat | Daniel | Tufts University School of Medicine | Welcome to the CME Laundromat! |
| Carlin | Peter | Market Strategies International | Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction |
| Cermak | Elizabeth | Pozen | The Pozen Digital Advisory Board: Who, What, Why? |
| Chernaik | Tom | CMP.LY | Disclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals! |
| Chester | Jeff | Center for Digital Democracy | New Media Tracking Technologies: Implications for Online Consumer Privacy |
| Chouquet | Silja | whydot GmbH | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! DigiPharm's EU ePharma Pioneers: Doing More with Less |
| Clark | Todd | VOI Consulting | What's in the Future for Generics? |
| Clinton | Patrick | Pharmaceutical Executive Magazine | Pharma Business Strategies in Times of Change |
| Columbia-Walsh | Meg | Augme Mobile Health Group | Mobilizing Your Digital Assets: Is There an App for That? |
| Comey | David | Healthy National Network | Faith-based Unbranded Marketing |
| Cooney | William | MedPoint Communications, Inc. | Speaker Programs: Endangered Species Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act |
| Cranston | Laura | Pharmacy Quality Alliance | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Davies | Melissa | Return on Focus | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| De Paoli | Mark | BrandIntel | Measuring Consumer Sentiment About Prescription Drugs |
| DeChellis | Vince | NHHS Healthcare Consulting, LLC | Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act
|
| DeLarge | Craig | Novo Nordisk Inc. | Racism in the Life Sciences: What Should be the Response? |
| Devereux | Anne | LyonHeart | Questioning Conventional Pharma Marketing Wisdom |
| Duhl | Joshua | North Plains Systems | Managing Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions! |
| Dunn | Zoe | >Hale Advisors | How to Score With Women (as a Marketer) via Social Media |
| Duplay | David | MedTera, Inc. | Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Edgerton | DJ | Zemoga | The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction |
| Edwards | Jim | Brandweek | Journalist Bloggers: An Conversation with Jim Edwards |
| Ehrlich | Bob | DTC Perspectives, Inc. | Blogs vs. DTC: What's Best for Consumers? The Great DTC Debate: Are Drug Marketers an Endangered Species? |
| ePharma Pioneer Club | NA | Members of the exclusive Facebook/Twitter Group | Pharma Twitter Best Practices Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing ePharma: What's Working, What's Not, & What's Next |
| Escalante | David | SK&A Information Services, Inc. | Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians |
| Fabbri | Luca | Eli Lilly and Company | Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly's Experience in Europe |
| Fetterman | Jeff | ParagonRx | Risk Mitigation and Its Impact on Pharma Marketing |
| Firlik, M.D. | Katrina | HealthPrize | Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey |
| Flynn | Robert | Pulse Media Response | Mobile Pharma Marketing: What's the 411? |
| Francer | Jeff | PhRMA | Overcoming Barriers to Pharma's Engagement in Social Networks |
| Friede | Arnold | McDermott Will & Emery LLP | Towards a Rational FDA Policy Addressing the Internet and Social Media |
| Frydman | Gilles | Association of Online Cancer Resources (ACOR) | ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can't Join But Can Learn From |
| Galloway | Scott | L2 | Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands |
| Gaydos | Mark | Social Media Working Group | Pharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are |
| Gilstrap | Darin | InnerCityMedicine Networks, LLC. | Narrowcast DTC Advertising |
| Gleason | Mark | HyGro Consulting Group | Web 2.0 for Pharma Marketing |
| Gordon | Ellen | Market Strategies International | Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction |
| Gratton | Fabio | Ignite Health | How To Measure Social Network Communications Success
Overcoming Barriers to Pharma's Engagement in Social Networks
The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction
|
| Gray | Christian | Reprints Desk | Solving the Medical Marketing Blues: ePrints NRx Solution |
| Gray | Neil | Healthcare Trends & Strategies, LLC | Disease Mongering |
| Gupta | Asheesh | eHyppo | Virtual Face Time with Physicians |
| Gulezian | Dave | Viscira | Reach & Teach Physicians with Virtual Reality: Viscira's "EyeMAC" Wet AMD Simulation Exhibit |
| Gwee | Shwen | VERTEX PHARMACEUTICALS | Meet Digital Pharma's Faculty: What's Hot and What's Not? |
| Hagedorn | Scott | PHD Network | Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands |
| Hall | Jerry | Pearescope | How to Score With Women (as a Marketer) via Social Media |
| Halper | Robert | Johnson & Johnson | Pharma YouTube: Successful Use of Online Video to Support Patients |
| Hansen | Rene | UCB Pharma | UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included! |
| Heinley | Michael | Johnson & Johnson | Johnson & Johnson's ennTV: An Engaging Employee News Network |
| Hendrickson | Matt | ConnectSolutions | Adobe Connect for eDetailing: Making Detailing More Effective |
| Heywood | Benjamin | PatientsLikeMe | UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included! |
| Hill | Dan | Sensory Logic, Inc. | Don't Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads? |
| Irving | Stacey | McKesson Patient Relationship Solutions | Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution |
| Jewell | Tony | AstraZeneca | The Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter Chat |
| Johnmar | Fard | Envision Solutions | Live From the e-Communication and Online Marketing Conference!
Mixing Blogging and Business: An Conversation with Fard Johnmar
Path of the Blue Eye
Pharma Cause Marketing
Racism in the Life Sciences: What Should be the Response? |
| Kalley | Terrence | Freedom of Access to Medicines (FAMEDS) | Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin |
| Kaplan | Brian | AccuDial Pharmaceutical, Inc. | A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines |
| Katz | Melissa | Centocor, Inc. | The Centocor Corporate Blog |
| Kim | Joseph | Medical Communications Media, Inc. | Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know About |
| Kivatinos | Daniel | DrChrono.com | Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App |
| Kottler | Tom | HealthPrize | Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes |
| Krein | Steven | OrganizedWisdom | Live From the e-Communication and Online Marketing Conference! |
| Kruglyak | Dmitriy | Medical Blog Network | Web 2.0 for Pharma Marketing |
| Kruse | Kevin | Kru Research | Twitter for Rx Brands: An Experiment |
| Kulkarni | Darshan | Kulkarni LLC | Responding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations |
| Kweskin | David | TNS | How to Add New Media Into Your DTC Marketing Mix |
| Langer | Eric S. | Johns Hopkins University and BioPlan Associates, Inc. | Teaching Pharma Social Marketing to Biotech Scientists |
| Lee | Greg | Arista Marketing Associates, Inc. | Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps |
| Levins | Ilyssa | Center for Communication Compliance | Boosting Pharma Public Relations Regulatory Compliance |
| Levy | Monique | Manhattan Research | The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online |
| Light | Jeffrey | Patients not Patents, Inc. | New Media Tricks Used by Pharma Marketers: |
| Lozier | Morgan | TNS | How to Add New Media Into Your DTC Marketing Mix |
| Lurker | Nancy | PDI, Inc. | The Changing Role of Pharma Sales Rep |
| Mack | John | VirSci Corporation | Networking to Survive the Pharma Recession |
| McIver | Shaun | Streamlogics, Inc. | Driving Physician Education and Branded Communications Online |
| McLoud | Renee | Arizona State University | The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love |
| Meskó | Bertalan | Webicina.com | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Meyer | Richard | The World of DTC Marketing blog/Online Strategic Solutions | Online Pharma Marketing: Why Aren't We There Yet?
Overcoming Barriers to Pharma's Engagement in Social Networks
Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes
How to Score With Women (as a Marketer) via Social Media |
| Miles | Joe | EyeforPharma Conferences | Web 2.0 Tools for Sales Force Effectiveness |
| Migram | Kenneth | Applied Scientific Consulting and Pharma Conduct Blog | Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out |
| Monk | Gary | Janssen Cilag | DigiPharm's EU ePharma Pioneers: Doing More with Less Pharma YouTube: Successful Use of Online Video to Support Patients |
| Morley | Ambre | Novo Nordisk, Inc. | Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter Novo Nordisk And Paula Deen: Why? |
| Napolitano | Natalie | COPD Foundation | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Nauman | Rob | JBS Ventures LLC | Overcoming Barriers to Pharma's Engagement in Social Networks |
| Nusimow | Michael | DrChrono.com | Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App |
O'Brien | Eileen | Siren Interactive | How to Score With Women (as a Marketer) via Social Media |
| O'Brien | Tom | MotiveQuest LLC | Aligning Your Message with Patient Needs: How Social Media Can Help |
| Olson | Henry | Edge Dynamics | The Importance of Downstream Channel Sales Data for Marketing |
| O'Neill | Alfred | Ryan TrueHealth | Customer Manages Relationship: A New Marketing Strategy |
| Overstreet | Brian | Adverse Events, Inc. | FDA's User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social Media |
| Palestrant | Daniel | Sermo | Collaborating with Online Physician Communities Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! |
| Parks | Michael |
| Centocor, Inc. | GeneRAtions: Survey Results and a New Disease Awareness Initiative |
| Pitch360 | Life After CNTO411 Blog for Michael Parks: Pitch360 |
| Vox Medica, Inc. | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| Parnell | Craig | Across Health | How Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health's 2011 Digital Barometer |
| Perlman | Seth | The Lathe | Before You Develop That Healthcare App: What You Should Know About Mobile Platforms |
| Petrini | Carolina | ComScore | Pharma eMarketing Benchmarks |
| Pfister | Laura | IGNITE HEALTH | Emerging Search Engine Technology Drives Digital Integration Strategy |
| Phillips | Cindy | Social Media Working Group | Pharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are |
| Pines | Wayne | CCC Advisory Committee | Boosting Pharma Public Relations Regulatory Compliance |
| Pinto | Preeti | Preeti Pinto Consulting, LLC | Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value |
| Pozniak | Eugene | Siyemi Learning | The State of CME in Europe |
| Prado | Manuel | datumRx | Medical Transcript Advertising |
| Price | Bill | Johnson & Johnson | Johnson & Johnson's ennTV: An Engaging Employee News Network |
| Pugh | John | Boehringer Ingelheim | Pharma on Twitter: Boehringer Ingelheim |
| Puopolo | Joseph | MERGE Rx | The Changing Landscape of Physician Interactions |
| Quinlan | Casey | Mighty Casey Media | How to Score With Women (as a Marketer) via Social Media |
| Rago | Derek | McKesson Patient Relationship Solutions | Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution |
| Reda | Daniel | CureTogether.com | CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their Health |
| Richman | Jonathan | Possible Worldwide (formally Bridge Worldwide) | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
Overcoming Barriers to Pharma's Engagement in Social Networks
Pharma Facebook Commenting Changes: The Final Story |
| Rigaux | Marc | After Pharma | There IS Life After Pharma! |
| Ruvane | John | HealthPrize | Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey |
| Ryan | Tim | Boehringer Ingelheim | Scientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry? |
| Ryder | John | Skyscape | Rep Access Programs |
| Scalera | Buddy | QI INTERACTIVE | Emerging Search Engine Technology Drives Digital Integration Strategy |
| Schenck | Fonny | Across Health | How Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health's 2011 Digital Barometer |
| Schwartz, Ph.D. | Steven | HealthMedia | Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money |
| Sherman | Lawrence | The Physicians Academy for Clinical and Management Excellence | Can Humor and Continuing Medical Education Coexist? |
| Shrier | David L. | HCPlexus | Media Consumption Habits of Physicians |
| Silber | Denise | Basil Strategies | Doctors, Web 2.0, and Patient Care: What Are the Possibilities? |
| Silberg | Bill | Silberg Consulting | Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study |
| Silverstein | Jay | Revolution Health | Revolution Health and the Wisdom of Crowds |
| Slocum | Kim | KDS Consulting, LLC | Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research |
| Snodgrass | Matthew | WCG | Implications of Facebook's Page Commenting Changes: Turning Off Comments May Be a Problem |
| Soyao | Grace | Self Care Catalysts Inc. | Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made |
| Spong | Andrew | Nexus | DigiPharm's EU ePharma Pioneers: Doing More with Less |
| Stephenson | Hugo | iGuard | Innovative System for Communicating Drug Risks to Patients |
| Stoakes | Unity | OrganizedWisdom | Live From the e-Communication and Online Marketing Conference!
Web 2.0 for Pharma Marketing |
| Sugerman-Brozan | Alex | Prescription Litigation Access Project | Disease Mongering |
| Sweeney | Harry | Dorland Global Health Communications | Live From the e-Communication and Online Marketing Conference! |
| Tanoren | Murat | Pfizer, Turkey | DigiPharm's EU ePharma Pioneers: Doing More with Less Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry |
| Terwilliger | Robert | AccuDial Pharmaceutical, Inc. | A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines |
| Thong | Jacqueline | Ubiqi Health | Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy |
| Toun | Svetlana | Alansis Corporation | Live From the e-Communication and Online Marketing Conference! |
| Urbaniak | Dennis | Sanofi-Aventis | What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now |
| Virapen | John | Author: "Side Effect: Death" | Side Effects: Death |
| Vogelzang | Paul | MommyCast | MommyCast: The Little Podcast that Could ... get Pharma Sponsorship! |
| von Gordon | Judith | Boehringer Ingelheim | Pharma on Twitter: Boehringer Ingelheim |
| Waegmann | C. Peter | mHealth Initiative Inc. | How Will mHealth Change Healthcare? |
| Washington | Kamaal | Omega 7 | Omega Boy vs. Doctor Diabetes |
| Washington | Malcolm | Omega 7 | Omega Boy vs. Doctor Diabetes |
| Washington | Alonzo | Omega 7 | Omega Boy vs. Doctor Diabetes |
| Walsh | John | COPD Foundation | Improving Patient Outcomes: Engaging Patients to Improve Adherence |
| Weinblatt | Lee | PreTesting | Your DTC Ads Stink! |
| Weisshardt | Ina | MSD | Univadis |
| Wexler | Mike | Biltmore Technologies | Measure and Improve Marketing Campaigns and Sales Force Effectiveness |
| Wick | Matt | Pharm Force | Marketing and Sales Outsourcing Support |
| Wooden | Christopher | Cegedim Strategic Data | Ranking Pharma's Social Media Presence: Tracking a Moving Target! |
| Woodruff | Steve | Impactiviti | Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati! Steve Woodruff, Pharma's Connection Agent |
| Woodul | Jenna | LiveWorld, Inc. | Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers |
| Youner | Jason | ExL Pharma | Emerging Search Engine Technology Drives Digital Integration Strategy |
| Zabrek | Edward | East Bay Perinatal Associates | The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love |
| Zito | Tony | mediaFORGE | Interactive Widgets for Pharma Marketing |
