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List of Shows Arranged by Guest's Last Name
Also see: List of Shows Arranged by Company Name
LastFirstCompanyShow Title
AaseLee A.Mayo ClinicDo Healthcare Employees Have Access to Social Media at Work?
AdkissonKevinCrown Partners, LLC.Multi-site Web Marketing in Today's Pharma World
AhlbergScottReprints DeskSolving the Medical Marketing Blues: ePrints NRx Solution
AlvesPatriciaBoehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its Stakeholders
AminRajHealthiNationThe Pozen Digital Advisory Board: Who, What, Why?
AmirkhanovaSaidatNABridging the EU Pharma-Digital Agency Divide: What EU Pharma Marketers Need from Digital Agencies
AndersonRobertWeber Shandwick UKABPI Digital Update: Insider Reactions
AnderssonRolandAccentureTransCelerating and Crowdsourcing Pharma R&D - A Critical Shift in Drug Development in the Post-Blockbuster World
AntwerpesFrankDocCheck Medical Services GmbH Building the First Global Community of Doctors

DocCheck Survey of Social Media Use by Physicians

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor

ArifArsalanENPOINTSCuration vs. Content Marketing: Which is Best for Pharma Marketers?
AudetCraig M.Social Media Working GroupPharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are
AveryJimGaylord College of Mass Communication Teaching New Dogs Old Tricks
BakerJeffNobleHigh Impact Educational Patient Aids: Not Your Father's Pharma Sales Tchotchkes
BardMark
Manhattan ResearchEmerging Trends in European Physician and Consumer Use of the Internet

GeneRAtions: Survey Results and a New Disease Awareness Initiative

Live From the e-Communication and Online Marketing Conference!

Pharma, Physicians, and Web 2.0? Are We There Yet?

Taking the Pulse® Asia: Pharma Marketing Trends in Asia

Digital Health CoalitionThe Digital Health Coalition: Solving Real Problems -- Mission Possible?

Inaugural Digital Health Coalition Executive Landscape Study

BarretteJackWEGO HealthWEGO Health: Empowering Health Consumer Opinion Leaders

WEGO Health Activists' View of Social Media Regulation Issues: Highlights from a 2011 survey of online health community leaders

Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients' Voices

BatesAndreeEularisYou Want Marketing ROI? You're Not Ready to Measure ROI!
BattenJulieKlick PharmaSearch Advertising Options for Pharma Between Now & When FDA Issues New Guidance
BaumannPhilHealth Is SocialDoctors, Web 2.0, and Patient Care: What Are the Possibilities?
BealAnneSanofiThe Three Pillars of Sanofi's Patient-Centric Strategy
BenciRichRealAgeThe Messenger is the Medium
BennettEdwardUniversity of Maryland Medical CenterDo Healthcare Employees Have Access to Social Media at Work?
BianciellaAnthonyMTIGet the Right Message to the Doctor without Sending a Rep
BlackburnWendyIntouch SolutionsAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
BoidyPaulReachMDMarketing to the "Long Tail Physician" Segment
BollingJayRoska Healthcare AdvertisingFaith-based Unbranded Marketing
BotetVerónicaGE HealthcareGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles
BoughBoninPepsiCoThe Pozen Digital Advisory Board: Who, What, Why?
BowdenRexYourRxCardUniversal Rx Discount Coupons
BraughtonBruceSanofi-AventisDiabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their Stories
BremnerDouglasAuthorBefore You Take that Pill
BrysonDyanInspired Health Strategies, LLCWhy is Putting the Patient at the Center So Difficult?: Enough is Enough. It's Not Rocket Science!
BullmanRayNational Council on Patient Information and Education (NCPIE)Improving Patient Outcomes: Engaging Patients to Improve Adherence
ButlerAlex
JanssenDigiPharm's EU ePharma Pioneers: Doing More with Less

Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry

The EarthworksBack to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & Ahead
ByrdCaryeDrugSearch BlogCan You Find Reputable Canadian Drugs Online?
CaressiGregFrost & Sullivan Adherence Programs: A Targeted, Personalized Approach
CarlatDanielTufts University School of MedicineWelcome to the CME Laundromat!
CarlinPeterMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
CermakElizabethPozenThe Pozen Digital Advisory Board: Who, What, Why?
ChernaikTomCMP.LYDisclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!
ChesterJeffCenter for Digital DemocracyNew Media Tracking Technologies: Implications for Online Consumer Privacy
ChodorBenHappitique Taming the "Wild West" of Mobile Health: Happitique's App Certification Program
ChouquetSiljawhydot GmbHAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!

DigiPharm's EU ePharma Pioneers: Doing More with Less

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles

ClarkToddVOI ConsultingWhat's in the Future for Generics?

The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?

ClintonPatrickPharmaceutical Executive Magazine Pharma Business Strategies in Times of Change
CollinsSusanHealthEdSurroundHealth: An Online Community for Healthcare Extenders
Columbia-WalshMegAugme Mobile Health GroupMobilizing Your Digital Assets: Is There an App for That?
CookeDalePhillyCooke ConsultingCreate Squeaky-Clean Pharma Ads
ComeyDavidHealthy National NetworkFaith-based Unbranded Marketing
CooneyWilliamMedPoint Communications, Inc.Speaker Programs: Endangered Species

Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act

CornetJuanmHealth Competence CenterMobile Technology, Pharma & the Future of Healthcare
CovingtonMelvaSanofiThe Three Pillars of Sanofi's Patient-Centric Strategy
CranstonLauraPharmacy Quality AllianceImproving Patient Outcomes: Engaging Patients to Improve Adherence
DaboulMichaeline MMISPhysicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered Sunshine
DaviesMelissaReturn on FocusPharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study
DaviesShonaMerck & Co Inc.What is Univadis? Hint: It Builds Healthcare Professional Relationships
De PaoliMarkBrandIntelMeasuring Consumer Sentiment About Prescription Drugs
DeChellisVinceNHHS Healthcare Consulting, LLCBeyond Compliance: Strategic Implications of the Physician Payments Sunshine Act
DeLargeCraigNovo Nordisk Inc.Racism in the Life Sciences: What Should be the Response?
DeryczPeterReprints DeskDeploying Medical Reprints to iPads, Apps, and HCP Websites
DevereuxAnneLyonHeartQuestioning Conventional Pharma Marketing Wisdom
DoyleJohnQuintilesDelving Deeper Into Drug Risks
DuhlJoshuaNorth Plains SystemsManaging Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!
DunnZoeHale AdvisorsHow to Score With Women (as a Marketer) via Social Media
DuplayDavidMedTera, Inc.
healtheo360
Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes

Doctors, Web 2.0, and Patient Care: What Are the Possibilities?

The Benefits of Virtual Social Therapy

DyerSamuelMedical Science Liaison SocietyGlobal Medical Science Liaison Trends
EdgertonDJZemogaThe Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction
EdwardsJimBrandweekJournalist Bloggers: An Conversation with Jim Edwards
EhrlichBobDTC Perspectives, Inc.Blogs vs. DTC: What's Best for Consumers?

The Great DTC Debate: Are Drug Marketers an Endangered Species?

ElwoodDouglasBristol-Myers SquibbiPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth Applications
EnglandTracyOpenQThe Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?
ePharma Pioneer ClubNAMembers of the exclusive Facebook/Twitter GroupPharma Twitter Best Practices

Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing

ePharma: What's Working, What's Not, & What's Next

EscalanteDavidSK&A Information Services, Inc.Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians
FabbriLucaEli Lilly and CompanyPharma TeleWeb e-Detailing. A CASE STUDY: Lilly's Experience in Europe
FaerberAdrienne E. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be Misleading
FazzinaLeigh Fazzina & Co. Communications Consulting, Inc.Improve Your Social Media Listening Skills: The Tools You Need & What You'll Learn
FettermanJeffParagonRxRisk Mitigation and Its Impact on Pharma Marketing
Firlik, M.D.KatrinaHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes

Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize's Reward Program Among Asthma/COPD Patients

FlynnRobertPulse Media ResponseMobile Pharma Marketing: What's the 411?
FonteyneJaclyn Boehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its Stakeholders
FrancerJeffPhRMAOvercoming Barriers to Pharma's Engagement in Social Networks
FreireOtavioOpenQMobile KOL Management
FriedeArnoldMcDermott Will & Emery LLP Towards a Rational FDA Policy Addressing the Internet and Social Media
FrydmanGillesAssociation of Online Cancer Resources (ACOR)ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can't Join But Can Learn From
Fugh-Berman, MDAdrianePharmedOutThe Marketing of Low T ("Low Testosterone"): Ghostwriting, Celebrities, Symptom Quizzes, Numbers
FulfordAlexandraHealthcare Management Consultants, LtdSocial Media for Pharma C-Suite Dummies: The Need for Social Media Training
GallowayScottL2Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands
GaydosMarkSocial Media Working GroupPharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are
GilstrapDarinInnerCityMedicine Networks, LLC.Narrowcast DTC Advertising
GleasonMarkHyGro Consulting GroupWeb 2.0 for Pharma Marketing
GoldstoneMarkMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance
GonzálezÁngelIdeagorasGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles
GordonEllenMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
GrattonFabio
Ignite HealthHow To Measure Social Network Communications Success

Overcoming Barriers to Pharma's Engagement in Social Networks

The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction

Facebook Timelines for Brands: The Implications for Pharma Companies

TruvioMobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients' Voices
GrayChristianReprints DeskSolving the Medical Marketing Blues: ePrints NRx Solution
GrayNeilHealthcare Trends & Strategies, LLCDisease Mongering
GreeneJeffNew Solutions FactoryHow Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can Be Hacked!
GriffithJohn Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study
GuptaAsheesheHyppoVirtual Face Time with Physicians
GulezianDaveVisciraReach & Teach Physicians with Virtual Reality: Viscira's "EyeMAC" Wet AMD Simulation Exhibit
Gullapalli, MDVenkatMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance
GuymardThibaudMSD FranceA "Comuniti" for Healthcare Professionals
GweeShwenVERTEX PHARMACEUTICALSMeet Digital Pharma's Faculty: What's Hot and What's Not?
HagedornScottPHD NetworkPharma's Digital IQ: Measuring the Digital Competence of Pharma Brands
HalkesRobHealth Business ConsultCustomer Focus First: A New Pharma Commercial Model
HallJerryPearescopeHow to Score With Women (as a Marketer) via Social Media
HalperRob
Johnson & JohnsonPharma YouTube: Successful Use of Online Video to Support Patients
Social VideoCan Pharma Do "Social Video?": Insights on Creating Engaging Video for Consumers & Healthcare Professionals
HarrellBobAppature, Inc.Is Your (Marketing) Head in the Cloud?
HansenReneUCB PharmaUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!
HeinleyMichaelJohnson & JohnsonJohnson & Johnson's ennTV: An Engaging Employee News Network
HendricksonMattConnectSolutionsAdobe Connect for eDetailing: Making Detailing More Effective
HeywoodBenjaminPatientsLikeMeUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!
HickeyDanAlliance Health"Safe" Social Media for Pharma Marketers: Alliance Health's Safe Social API
HillDanSensory Logic, Inc.Don't Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads?
IrvingStaceyMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution
JewellTonyAstraZenecaThe Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter Chat
JohnmarFardEnvision SolutionsLive From the e-Communication and Online Marketing Conference!

Mixing Blogging and Business: An Conversation with Fard Johnmar

Path of the Blue Eye

Pharma Cause Marketing

Racism in the Life Sciences: What Should be the Response?

Understanding the Digital Health Mom

JohnstonWaltAstellasA Better Bladder DTC Campaign: Astellas's Animated Pitch Organ for OAB

Pharma Brand Ads Within Mobile Apps
KalleyTerrenceFreedom of Access to Medicines (FAMEDS)Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin
KaplanBrianAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines
KatsanisLea Concordia UniversityRx Drug Personalities Perceived by Consumers
KatzMelissaCentocor, Inc.The Centocor Corporate Blog
KimJosephMedical Communications Media, Inc.Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know About
KirbyPhillipeMSD (Europe) Inc.The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud
KirkPeterSermoWhat Docs Discuss Online
KivatinosDanielDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR App
KolodjeskiLauraSanofi US diabetesDiabetapedia: "Google" for Diabetes
KolosovaOxanaiVrach.comSocial Media Glasnost Comes to Russian Physicians
KottlerTomHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize's Reward Program Among Asthma/COPD Patients

KreinStevenOrganizedWisdomLive From the e-Communication and Online Marketing Conference!
KrelingDavid H. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be Misleading
KrohnThomasEli LillyTransCelerating and Crowdsourcing Pharma R&D - A Critical Shift in Drug Development in the Post-Blockbuster World
KruglyakDmitriyMedical Blog NetworkWeb 2.0 for Pharma Marketing
KruseKevinKru ResearchTwitter for Rx Brands: An Experiment
KulkarniDarshanKulkarni LLCResponding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations

Pharma's Legal Assault Against Off Label Speech Restrictions: What to Expect Next

KweskinDavidTNSHow to Add New Media Into Your DTC Marketing Mix
LabitaJessicaMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery
LangerEric S.Johns Hopkins University and BioPlan Associates, Inc.Teaching Pharma Social Marketing to Biotech Scientists
LeeGregArista Marketing Associates, Inc.Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps
LewisR.J.eHealthcare SolutionsWant Digital Pharma Marketing "RESULTS"? Pharma Marketers Must Adapt to the New Demands of Healthcare
LevinsIlyssaCenter for Communication ComplianceBoosting Pharma Public Relations Regulatory Compliance
LevyMoniqueManhattan ResearchThe Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online
LightJeffreyPatients not Patents, Inc.New Media Tricks Used by Pharma Marketers:
Lopez-TorresGoose Complete the Pair, LLCThinking Outside the (Shoe) Box for Physician Access: How "Complete the Pair" Helps Open Doors
LozierMorganTNSHow to Add New Media Into Your DTC Marketing Mix
LurkerNancyPDI, Inc.The Changing Role of Pharma Sales Rep
MackJohnVirSci CorporationNetworking to Survive the Pharma Recession
MasonEmily SitrinAstellasPharma Brand Ads Within Mobile Apps
MatczakJerryEli LillyTransCelerating and Crowdsourcing Pharma R&D - A Critical Shift in Drug Development in the Post-Blockbuster World
McGuireRyan Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!
McIverShaunStreamlogics, Inc.Driving Physician Education and Branded Communications Online
McLoudReneeArizona State UniversityThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love
MeskóBertalanWebicina.comDoctors, Web 2.0, and Patient Care: What Are the Possibilities?

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles

MeyerRichardThe World of DTC Marketing/eMarketerOnline Pharma Marketing: Why Aren't We There Yet?

Overcoming Barriers to Pharma's Engagement in Social Networks

Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes

How to Score With Women (as a Marketer) via Social Media

U.S. Physicians and the Internet: Where They Go and What They Do Online

Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads

MilesJoeEyeforPharma ConferencesWeb 2.0 Tools for Sales Force Effectiveness
MigramKennethApplied Scientific Consulting and Pharma Conduct BlogIs the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out
MonkGaryJanssen CilagDigiPharm's EU ePharma Pioneers: Doing More with Less

Pharma YouTube: Successful Use of Online Video to Support Patients

MorleyAmbreNovo Nordisk, Inc.Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter

Novo Nordisk And Paula Deen: Why?

NapolitanoNatalieCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve Adherence
NaumanRobJBS Ventures LLCOvercoming Barriers to Pharma's Engagement in Social Networks
NettleshipTrishUCB PharmaUCB's Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions
NicholasSusanDocPons™Need a Doc? There May Be a Coupon for That! DocPons™ Coupons Can Make Healthcare More Affordable to Many
NimmoAndrewPhysicians Office ResourcePharmaCONNECT™ - A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands
NusimowMichaelDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR App
O'BrienEileen Siren InteractiveHow to Score With Women (as a Marketer) via Social Media
O'BrienTomMotiveQuest LLCAligning Your Message with Patient Needs: How Social Media Can Help
OlsonHenryEdge DynamicsThe Importance of Downstream Channel Sales Data for Marketing
O'NeillAlfredRyan TrueHealthCustomer Manages Relationship: A New Marketing Strategy
OverstreetBrianAdverse Events, Inc.FDA's User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social Media
PalestrantDanielSermo Collaborating with Online Physician Communities

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!

ParksMichael
Centocor, Inc.GeneRAtions: Survey Results and a New Disease Awareness Initiative

Pitch360Life After CNTO411 Blog for Michael Parks: Pitch360
Vox Medica, Inc.Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study
ParnellCraigAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health's 2011 Digital Barometer
PerlmanSethThe LatheBefore You Develop That Healthcare App: What You Should Know About Mobile Platforms
PetriniCarolinaComScorePharma eMarketing Benchmarks
PfisterLauraIGNITE HEALTHEmerging Search Engine Technology Drives Digital Integration Strategy
PhillipsCindySocial Media Working GroupPharma's Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are
PharmaGuyPharmaguy.comPharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via Social Media
PincusJeremyForbes ConsultingThe Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians' and Patients' Minds
PinesWayneCCC Advisory CommitteeBoosting Pharma Public Relations Regulatory Compliance
PintoPreetiPreeti Pinto Consulting, LLCEvidence-Based Pharma Marketing: Using Science to Demonstrate Product Value

The Intricacies of Rx Drug Advertising! Learn the Rules & Regulations from a Master
PolzMicheleSanofi US diabetesDiabetapedia: "Google" for Diabetes
PozniakEugeneSiyemi LearningThe State of CME in Europe
PradoManueldatumRxMedical Transcript Advertising
PriceBillJohnson & JohnsonJohnson & Johnson's ennTV: An Engaging Employee News Network
PughJohnBoehringer Ingelheim Pharma on Twitter: Boehringer Ingelheim
PuopoloJosephMERGE RxThe Changing Landscape of Physician Interactions
QuinlanCaseyMighty Casey MediaHow to Score With Women (as a Marketer) via Social Media
RagoDerekMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution
JahnsRalf-Gordonresearch2guidanceStop the Mobile Insanity! New Strategies for Pharma in the mHealth Market
RaySarah Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!
RedaDanielCureTogether.com CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their Health
RichmanJonathanPossible Worldwide (formally Bridge Worldwide)Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!

Overcoming Barriers to Pharma's Engagement in Social Networks

Pharma Facebook Commenting Changes: The Final Story

RigauxMarcAfter Pharma There IS Life After Pharma!
RuvaneJohnHealthPrizePhysicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey
RyanTimBoehringer IngelheimScientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry?
RyderJohnSkyscapeRep Access Programs
SaradjianYanisCutting Edge Information, Inc.Global Medical Science Liaison Trends
ScaleraBuddyQI INTERACTIVEEmerging Search Engine Technology Drives Digital Integration Strategy
SchenckFonnyAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health's 2011 Digital Barometer
SchorrAndrewPatientPower.infoPatient Power and Pharma: The Role of Patient Advocates in Pharma Marketing
Schwartz, Ph.D.StevenHealthMedia Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money
SeresMichael"ePatient"Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships
Shaw, MDPeterMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery
ShermanLawrenceThe Physicians Academy for Clinical and Management Excellence Can Humor and Continuing Medical Education Coexist?
ShrierDavid L.HCPlexusMedia Consumption Habits of Physicians
SilberDeniseBasil StrategiesDoctors, Web 2.0, and Patient Care: What Are the Possibilities?

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor

Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships

SilbergBillSilberg ConsultingPharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study
SilversteinJayRevolution HealthRevolution Health and the Wisdom of Crowds
SlipakoffRyanPharmaCONNECTPharmaCONNECT™ - A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands
SlocumKimKDS Consulting, LLCWill Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research
SnodgrassMatthewWCGImplications of Facebook's Page Commenting Changes: Turning Off Comments May Be a Problem
SoyaoGraceSelf Care Catalysts Inc.Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made
SpitzMichaelIgnite Health/ZemogaFacebook Timelines for Brands: The Implications for Pharma Companies

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles

Will Twitter's New API Rules Be Bad for Healthcare?

SpongAndrewNexusDigiPharm's EU ePharma Pioneers: Doing More with Less
StarnesLenDigital Consultant Pharma's Use of Medical Conference Hashtags: Is It Unregulated "Backchannel" Promotion?
Steffen M.Sci.CaseyBiologic ModelsCrowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to Life
StephensonHugoiGuardInnovative System for Communicating Drug Risks to Patients
StoakesUnityOrganizedWisdomLive From the e-Communication and Online Marketing Conference!

Web 2.0 for Pharma Marketing

Sugerman-BrozanAlexPrescription Litigation Access Project Disease Mongering
SweeneyHarryDorland Global Health CommunicationsLive From the e-Communication and Online Marketing Conference!
TangneyJeffDoximitySizzle Sells, Even for Doctors
TanorenMurat Pfizer, TurkeyDigiPharm's EU ePharma Pioneers: Doing More with Less

Is "Social Media" a Distinction Without Meaning in Today's World? The Role of Social Media in the Pharmaceutical Industry

TassoneDomenicoThe Encima GroupGoogle's Rapidly Disappearing (Free) Organic Search Data
TerwilligerRobertAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines
ThompsonBradley MerrillEpstein Becker & GreenBeyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its "Final" Guidelines
ThongJacquelineUbiqi HealthMining Mobile Health App User Data: Liberating Health Data While Protecting Privacy
TopinAlanTopin & AssociatesThe Widening Patient-Physician Gap
TounSvetlanaAlansis CorporationLive From the e-Communication and Online Marketing Conference!
TusaDavid P.Sharps Compliance, Inc.A Sharp Way to Improve Patient Adherence: The Sharps Patient Support System
UrbaniakDennisSanofi-AventisWhat Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now
ValtierraLisaValtierra ConsultingCross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile
VirapenJohnAuthor: "Side Effect: Death"Side Effects: Death
VogelzangPaulMommyCast MommyCast: The Little Podcast that Could ... get Pharma Sponsorship!
von GordonJudithBoehringer Ingelheim Pharma on Twitter: Boehringer Ingelheim
WaegmannC. PetermHealth Initiative Inc.How Will mHealth Change Healthcare?
WashingtonKamaalOmega 7Omega Boy vs. Doctor Diabetes
WashingtonMalcolmOmega 7Omega Boy vs. Doctor Diabetes
WashingtonAlonzoOmega 7Omega Boy vs. Doctor Diabetes
WalshJohnCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve Adherence
WeinblattLeePreTestingYour DTC Ads Stink!
WeisshardtInaMSDUnivadis
WexlerMikeBiltmore TechnologiesMeasure and Improve Marketing Campaigns and Sales Force Effectiveness
WickMattPharm Force Marketing and Sales Outsourcing Support
WinigradMaureen Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study
WoodenChristopherCegedim Strategic DataRanking Pharma's Social Media Presence: Tracking a Moving Target!
WoodruffSteveImpactivitiAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!

Steve Woodruff, Pharma's Connection Agent

WoodulJennaLiveWorld, Inc.Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers
YeomanAndy Focus Active LearningMaking Games That Work for Patients: Gameplay Without All the Stress
YounerJasonExL PharmaEmerging Search Engine Technology Drives Digital Integration Strategy
ZabrekEdwardEast Bay Perinatal AssociatesThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love
ZitoTonymediaFORGEInteractive Widgets for Pharma Marketing
ZuffolettJimOpenQMobile KOL Management
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