Pharma Marketing Talk is a periodic online streaming audio talk show and podcast that you can listen to live or download to your iPod (or other portable MP3 player) and listen to on the train or car going to or from work or client meetings! You can also listen to the archived streaming audio on your computer in your office.

It's great for a "lunch and learn" session! Invite your colleagues to listen and call in to participate in the live show by asking questions or expressing your views! Sorry, we can't provide the lunch!

The live, 15 to 30-minute show airs online every other Tuesday, Wednesday, or Thursday, usually at 2 PM Eastern US time. Click here for the Pharma Marketing Talk Channel page where you can access the complete schedule and archives of past shows. You can also set an email reminder there or click on the current show to begin listening.

See List of Recent Shows.

Listen to recent shows:

To listen to a live show, simply click the streaming audio link on Pharma Marketing Talk Channel Page on the designated date and time or access the Programming Guide (select the Business category to easily find the show). To listen in, all you need is MicroSoft Media Player, which you can download here. You can also call in with questions during the live show. The call-in number is (347) 996-5894. (Call this number ONLY if you wish to ask a question during the live show.) See FAQs for more information on how this works.

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• Pharma Twitter Best Practices
  An ePharma Pioneer Club members-only discussion of the first-ever pharma branded Tweet. What can we learn from this? Is it a good model for other brands to follow? Recorded on Wednesday, June 24, 2009. More details, plus audio archives...

• Can Humor and Continuing Medical Education Coexist?
  Lawrence Sherman, FACME, CCMEP, President and CEO of The Physicians Academy for Clinical and Management Excellence, talks about research he conducted on the use of humor in physician continuing medical education. Aired LIVE on Tuesday, June 23, 2009. More details, plus audio archives...

• Pharma on Twitter: Boehringer Ingelheim
  A conversation with Judith von Gordon and John Pugh, external communications executives at Boehringer Ingelheim, about their use of Twitter and other social media networks. Aired LIVE on Tuesday, June 16, 2009. More details, plus audio archives...

• CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Thier Health
  Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research. Aired LIVE on Thursday, May 28, 2009. More details, plus audio archives...

• Towards a Rational FDA Policy Addressing the Internet and Social Media
  Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, talks about organizing a collective response from representatives of the pharma industry to FDA's recent enforcement initiative on the use of sponsored links in search ads and more generally, on FDA's overall approach to regulating social media and the Internet. Aired LIVE on Tuesday, May 26, 2009. More details, plus audio archives...

• There IS Life After Pharma!
  What is life like after pharma? I asked that question in January, 2009 after more drug industry layoffs made the news. In this podcast, I talk with Marc Douglas, one of the founders of After Pharma, an online resource and community for those seeking opportunities beyond the pharmaceutical industry. Aired LIVE on Thursday, May 21, 2009. More details, plus audio archives...

• MommyCast: The Little Podcast that Could ... get Pharma Sponsorship!
  Everyone is talking about the role of new and social media in helping pharma educate physicians and patients. Show guest, Paul Vogelzang, who is the producer of the wildly popular show, MommyCast, has helped usher branded and non-branded content sponsorships to the vast online mom audience, making MommyCast a viable forum for pharmaceutical enterprises to connect with key stakeholders. Aired LIVE on Tuesday, May 12, 2009. More details, plus audio archives...

• Overcoming Barriers to Pharma's Engagement in Social Networks
  An ePharma Pioneer Club roundtable discussion on what it's going to take to enable pharmaceutical marketers to engage in social networks without fear of adverse event reporting and other regulatory, corporate, and cultural roadblocks. Aired LIVE on Wednesday, April 8, 2009. More details, plus audio archives...

• Taking the Pulse® Asia: Pharma Marketing Trends in Asia
  Guest Mark Bard, President Manhattan Research, in an EXCLUSIVE interview, informs listeners about the latest pharma marketing trends in Japan, China, South Korea, Taiwan, and Australia, why this knowledge is critical to pharma companies, and how it fits into a global strategy. Aired LIVE on Tuesday, March 24, 2009. More details, plus audio archives...

• Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research
  Guest Kim Slocum, President of KDS Consulting, LLC, and former Director, Strategic Planning & Business Development at AstraZeneca, talks about HIT mediated comparative effectiveness research as part of scenario-based strategic planning for the biopharma industry. Aired LIVE on Wednesday, March 18, 2009. More details, plus audio archives...

• How To Measure Social Network Communications Success
  Guest Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member, talks about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success. Aired LIVE on Tuesday, February 17, 2009. More details, plus audio archives...

• WEGO Health: Empowering Health Consumer Opinion Leaders
  Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective. Aired LIVE on Thursday, February 12, 2009. More details, plus audio archives...

• Life After CNTO411 Blog for Michael Parks: Pitch360
  Guest Michael Parks, former Vice President of Corporate Communications for Centocor, Inc., talks about his experience as a corporate blogger and his transition to the founder and President of Pitch360, a PR consultancy company he founded to transform the way small companies communicate to their customers, key stakeholders, and mainstream and social media. Aired LIVE on Tuesday, February 3, 2009. More details, plus audio archives...

• Adherence Programs: A Targeted, Personalized Approach
  Guest Greg Caressi, Senior Vice President, Healthcare & Life Sciences, Frost & Sullivan, will briefly discuss the benefits of utilizing a targeted approach when designing a pharmaceutical adherence and loyalty program in an introduction to the complimentary eBroadcast on the same topic. Aired LIVE on Monday, January 26, 2009. More details, plus audio archives...

• Speaker Programs: Endangered Species
  A conversation with William D. Cooney, President and CEO, MedPoint Communications, Inc., who will will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment and give examples of the many benefits of using technology to deliver and manage speaker programs. Aired LIVE on Thursday, January 15, 2009. More details, plus audio archives...

• Emerging Search Engine Technology Drives Digital Integration Strategy
  A conversation with Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH, Buddy Scalera, VP, Interactive Media, QI INTERACTIVE, A COMMONHEALTH COMPANY, and Jason Youner , Conference Director, ExL Pharma, who discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance. Aired LIVE on Thursday, January 8, 2009. More details, plus audio archives...

• Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
  A conversation with Peter Carlin, SVP and Dr. Ellen Gordon, Research Director, Market Strategies International's Healthcare division, who discuss how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, our guests will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program. Aired LIVE on Thursday, December 18, 2008. More details, plus audio archives...

• The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love
  A conversation with Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine and iPhone Life Magazine and Renee McLoud, PhD, APRN, BC, CPNP-PC, Clinical Professor, Arizona State University College of Nursing & Healthcare Innovation, Office of Transformational Technologies & Organizations, focusing on the mobile information technology habits of healthcare professionals and how pharmaceutical marketers can leverage the PDA/Smartphone channel to educate and market to clinicians about their brands. Aired LIVE on Wednesday, November 19, 2008. More details, plus audio archives...

• Interactive Widgets for Pharma Marketing
  A conversation with Tony Zito, CEO and Founder of mediaFORGE, who describes how his company's widget-ad platform can empower pharmaceutical brands by maximizing their online presence. Aired LIVE on Monday, October 27, 2008. More details, plus audio archives...

• The State of CME in Europe
  A conversation with Eugene Pozniak, Managing Director of Siyemi Learning, an independent, UK based provider of CME products and related services. A conversation in which Mr. Pozniak will evaluate the current status and value of CME in Europe, and how it is likely to develop, and what the opportunities and challenges for the future are. Aired LIVE on Thursday, September 25 2008. More details, plus audio archives...

• Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes
  A conversation with Richard Meyer, eMarketing consultant and author of The World of DTC Marketing Blog, about the future pharmaceutical eMarketing -- where it's heading versus where it should be going. Aired LIVE on Thursday, September 18 2008. More details, plus audio archives...

• Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps
  A conversation with Greg Lee, RPh, Manager, Clinical Consultant Program, Arista Marketing Associates, Inc. focusing on how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs. traditional sales reps. Aired LIVE on Thursday, September 11 2008. More details, plus audio archives...

• Narrowcast DTC Advertising
  A conversation about ICMNTV, an out-of-home digital disease awareness television network, which will be narrowcast to an estimated 10,000 medical practices located in urban areas. Guest: Darin Gilstrap, M.Sc., President & CEO, InnerCityMedicine Networks, LLC. Aired LIVE on Wednesday, August 27 2008. More details, plus audio archives...

• GeneRAtions: Survey Results and a New Disease Awareness Initiative
  A conversation about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these surveys formed the basis of a new RA disease awareness initiative. Guests: Michael Parks, Vice President of Corporate Communications at Centocor, Inc. and Mark Bard, President, Manhattan Research. Aired LIVE on Wednesday, August 13, 2008. More details, plus audio archives...

• Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians
  Join John Mack in a conversation focusing on highlights from SK&A's recently completed research on the pharma sales rep access policies of U.S. office-based physicians. Guest: David Escalante Jr., President and Chief Operating Officer, SK&A Information Services, Inc. Aired LIVE on Tuesday, July 29, 2008. More details, plus audio archives...

• Boosting Pharma Public Relations Regulatory Compliance
  A conversation with representatives of the newly formed Center for Communication Compliance about FDA regulations regarding pharma press releases and healthcare communications best practices. Guests: Ilyssa Levins, Founder and President of the Center for Communication Compliance (CCC) and Wayne Pines, Chair of the CCC Advisory Committee. Aired LIVE on Wednesday, July 16, 2008. More details, plus audio archives...

• Racism in the Life Sciences: What Should be the Response?
  A conversation about The Life Science Profiles of Color (LSPOC) project and blog, which highlights the vast achievements and contribution of people of color in the life sciences industries. Guests: Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc. and Fard Johnmar, founder of Envision Solutions. Aired LIVE on Tuesday, June 17, 2008. More details, plus audio archives...

• Trends Driving Physician Education and Branded Communications Online
  A conversation about trends that are creating a "perfect storm" enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians. Guest: Shaun McIver, founder and CEO of Streamlogics, Inc.. Aired LIVE on Thursday, May 29, 2008. More details, plus audio archives...

• Marketing to the "Long Tail Physician" Segment
  A conversation with a "former insider" regarding pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician "tail" segment -- those physicians outside the top 20% of high prescribers that pharma mostly focuses on. Guest: Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD. Aired LIVE on Wednesday, May 21, 2008. More details, plus audio archives...

• Measure and Improve Marketing Campaigns and Sales Force Effectiveness
  An interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Guest: Mike Wexler, Founding Principal at Biltmore Technologies. Aired LIVE on Tuesday, 13 May 2008. More details, plus audio archives...

• Networking to Survive the Pharma Recession
  Solutions from Pharma Marketing Network. A conversation with John Mack, President, VirSci Corporation and Publisher of Pharma Marketing News. Aired live, Thursday, 1 May 2008. More details, plus audio archives...

• Get the Right Message to the Doctor without Sending a Rep
  Data-driven, closed-loop multichannel physician communication optimization. A conversation with Anthony Bianciella, VP of Marketing, MTI. Aired live, Tuesday, 15 April 2008. More details, plus audio archives...

• Universal Rx Discount Coupons
  YourRxCard, a free Rx drug card program designed to help Americans cut their medication costs. A conversation with Rex Bowden Jr., Executive Director of YourRxCard. Aired live, Tuesday, 8 April 2008. More details, plus audio archives...

• Before You Take that Pill
  A "Fair and Balanced" Critique? A conversation with J. Douglas Bremner, M.D., author of the book "Before You Take that Pill: Why the Drug Industry May Be Bad for Your Health." Aired live, Tuesday, 11 March 2008. More details, plus audio archives...

• The Centocor Corporate Blog
  A Groundbreaking Pharmaceutical Company Blog? A conversation with Melissa Katz, Senior Director of Corporate Communications at Centocor, Inc. Aired live, Tuesday, 4 March 2008. More details, plus audio archives...

• Pharma eMarketing Benchmarks
  Helping Pharma eMarketing "Grow up," Optimize & Scale. A conversation with Carolina Petrini, SVP, Marketing Solutions, ComScore. Aired live,Thursday, 21 February 2008. More details, plus audio archives...

• The Messenger is the Medium
  A conversation with Rich Benci, president, RealAge, about the do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. Aired live, Monday, 21 January 2008. More details, plus audio archives...

• Virtual Face Time with Physicians
  A conversation with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals. Aired live,Tuesday, 15 January 2008. More details, plus audio archives...

• Side Effects: Death
  A conversation with John Virapen, an ex-Eli-Lilly-executive and author of the book "Side Effect: Death" (published in Sweden and Germany). Aired live,Thursday, 20 December 2007. More details, plus audio archives...

• Emerging Trends in European Physician and Consumer Use of the Internet
  A conversation with Mark Bard, president of New York City–based Manhattan Research. Aired live,Tuesday, 18 December 2007. More details, plus audio archives...

• Building the First Global Community of Doctors
  A conversation with Dr. Frank Antwerpes, president of DocCheck AG. Aired live, Thursday, 6 December 2007. More details, plus audio archives...

• Marketing and Sales Outsourcing Support
  A conversation with Matt Wick, Director of Sales, Pharm Force. Aired live, Tuesday, November 27, 2007. More details, plus audio archives...

• Rep Access Programs
  A conversation with John Ryder, Vice President of Sales, Skyscape. Aired live, Wednesday, November 7, 2007. More details, plus audio archives...

• Medical Transcript Advertising
  A conversation with Manuel Prado, CEO of datumRx. Aired live, Monday, October 22, 2007. More details, plus audio archives...

• Collaborating with Online Physician Communities
  A conversation with Daniel Palestrantn, Founder & Chief Executive Officer, Sermo. Aired live, Friday, October 19, 2007. More details, plus audio archives...

• Pharma Business Strategies in Times of Change
  A conversation with Patrick Clinton, Editor-in-Chief of Pharmaceutical Executive Magazine. Aired live, Wednesday, October 17, 2007. More details, plus audio archives...

• An Innovative System for Communicating Drug Risks to Patients
  A conversation with Dr. Hugo Stephenson, Founder & President, iGuard. Aired live, Thursday, September 20, 2007. More details, plus audio archives...

• You Want Marketing ROI? You're Not Ready to Measure ROI!
  A conversation with Dr. Andree K. Bates, President, Eularis. Aired live, Wednesday, September 12, 2007. More details, plus audio archives...

• New Media Tricks Used by Pharma Marketers:
  A conversation with Jeffrey Light, Chairman, Patients not Patents, Inc. Aired live, Thursday, September 6, 2007. More details, plus audio archives...

• Web 2.0 Tools for Sales Force Effectiveness
  A conversation with Joe Miles, Project Director, EyeforPharma Conferences. Aired live, Thurssday, August 23, 2007. More details, plus audio archives...

• Online Pharma Marketing: Why Aren't We There Yet?
  A conversation with Richard Meyer, Senior eMarketing Manager, Medtronic; author of World of DTC Marketing blog. Aired live, Wednesday, August 8, 2007. More details, plus audio archives...

• Your DTC Ads Stink!
  A conversation with Lee Weinblatt, Founder and Chief Executive Officer of PreTesting Aired live, Wednesday, July 25, 2007. More details, plus audio archives...

• Measuring Consumer Sentiment About Prescription Drugs
  A conversation with Mark De Paoli, Life-sciences Analyst at BrandIntel. Aired live, Thursday, July 19, 2007. More details, plus audio archives...

• Welcome to the CME Laundromat!
  A conversation with Daniel Carlat, M.D., Assistant Clinical Professor of Psychiatry at Tufts University School of Medicine and Editor-in-Chief of The Carlat Psychiatry Report. Aired live,Tuesday, July 10, 2007. More details, plus audio archives...

• The Changing Landscape of Physician Interactions
  (Click for Details)
  Aired live, Thursday, June 21, 2007, 2 PM Eastern US time

  Strategies to Improve Interactions with Key Physicians. A conversation with Joseph Puopolo, Director of Marketing; MERGE Rx ...More details, plus audio archives...

• Questioning Conventional Pharma Marketing Wisdom
  (Click for Details)
  Aired live, Tuesday, June 19, 2007, 2 PM Eastern US time

  How Disruption Can Lead to Game-changing Ideas. A conversation with Anne Devereux, CEO of LyonHeart and TBWA\WorldHealth ...More details, plus audio archives...

• Omega Boy vs. Doctor Diabetes
  (Click for Details)
  Aired live, Tuesday, June 12, 2007, 2 PM Eastern US time

  Comics Advancing the Cause of Disease Awareness and Education Among Children. Kamaal Washington, Artist, Co-Writer, Co-Creator; Malcolm Washington, Artist, Co-Writer, Co-Creator; Alonzo Washington, Publisher, Co-Writer, Co-Creator; Omega 7 ...More details, plus audio archives...

• Multi-site Web Marketing in Today's Pharma World
  (Click for Details)
  Aired live, Tuesday, June 5, 2007, 2 PM Eastern US time

  Learn how you can decrease time to market and reduce costs to deploy strategic initiatives. A conversation with Kevin Adkisson, Director of Sales, Crown Partners, LLC....More details, plus audio archives...

• Mobile Pharma Marketing: What's the 411?
  (Click for Details)
  Aired live, Thursday, May 31, 2007, 2 PM Eastern US time

  How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI. A conversation with Robert Flynn, President, Pulse Media Response...More details, plus audio archives...

• Blogs vs. DTC: What's Best for Consumers?
  (Click for Details)
  Aired live, Thursday, May 24, 2007, 1 PM Eastern US time

  Exploring Blogs as a Counter to Other Sources of Drug and Medical Information. A conversation with Bob Ehrlich, Chairman, DTC Perspectives, Inc...More details, plus audio archives...

• The Importance of Downstream Channel Sales Data for Marketing
  (Click for Details)
  Aired live, Thursday, May 22, 2007, 1 PM Eastern US time

  A new source of detailed downstream channel sales data is available to Life Sciences manufacturers. A conversation with Edge Dynamics CEO, Henry Olson on leveraging channel sales data for competitive advantage...More details, plus audio archives...

• Pharma, Physicians, and Web 2.0? Are We There Yet?
  (Click for Details)
  Aired live, Thursday, May 17, 2007, 2 PM Eastern US time

  Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy...More details, plus audio archives...

• Faith-based Unbranded Marketing
  (Click for Details)
  Aired live, Tuesday, May 15, 2007, 1 PM Eastern US time

  Reviews a new multi-cultural outreach health awareness initiative intended to reach African Americans via churches and health ministries...More details, plus audio archives...

• Pharma Cause Marketing
  (Click for Details)
  Aired live, Wednesday, May 2, 2007, 1 PM Eastern US time

  A conversation with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing....More details, plus audio archives...

• What's in the Future for Generics?
  
  Aired live, Wednesday, April 25, 2007, 1 PM Eastern US time

  To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical expenditures, that may change in the near future...More details, plus audio archives...

• Customer Manages Relationship: A New Marketing Strategy
  (Click for Details)
  Aired live, Tuesday, March 27, 2007, 1 PM Eastern US time

  The new Customer Manages Realtionship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how...More details, plus audio archives...

• Can You Find Reputable Canadian Drugs Online?
  (Click for Details)
  Aired live, Tuesday, March 20, 2007, 2 PM Eastern US time

  Conversation with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog...More details, plus audio archives...

• Mixing Blogging and Business: An Conversation with Fard Johnmar
  (Click for Details)
  Aired live, Wednesday, February 28, 2007, 1 PM Eastern US time

  Conversation with Fard Johnmar, the author of HealthcareVox and founder of Envision Solutions, LLC. How does Fard manage potential conflicts between blogging on healthcare issues and his healthcare consulting business?...More details, plus audio archives...

• Journalist Bloggers: An Conversation with Jim Edwards
  (Click for Details)
  Aired live, Tuesday, February 20, 2007, 1 PM Eastern US time

  Conversation with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa? More details, plus audio archives...

• Revolution Health and the Wisdom of Crowds
  (Click for Details)
  Aired live, Wednesday, January 31, 2007, 1 PM Eastern US time

  Conversation with Jay Silverstein, the COO of Revolution Health, about its new health portal web site. Will pharmaceutical marketers warm up this site for advertising and sponsorship opportunities? More details, plus audio archives...

• Web 2.0 for Pharma Marketing
  (Click for Details)
  Aired live, Tuesday, January 9, 2007, 1 PM Eastern US time

  Increase marketing ROI using "social networking" and other Web 2.0 technologies. More details, plus audio archives...

• Disease Mongering
  (Click for Details)
  Aired live, Tuesday, December 19, 2006, 1 PM Eastern US time

  John Mack interviews an industry supporter and an industry critic on "disease mongering," which has been defined an effort by the pharmaceutical industryto enlarge the market for a drug by convincing people that they are sick. More details, plus audio archives...

• 110th Congress: What's in Store for Pharma?
  (Click for Details)
  Aired live, Tuesday, November 28, 2006, 1 PM Eastern US time

  Pharma Marketing Roundtable experts and call-in guests discuss what changes the pharmaceutical might expect from the Democratic 110th Congress. More details, plus audio archive...

• Live From the e-Communication and Online Marketing Conference!
  (Click for Details)
  Aired live, Tuesday, November 14, 2006, 1 PM Eastern US time

  John Mack interviews industry speakers live at the November, 2006 eyeforpharma e-Communication and Online Marketing Online conference in Philadelphia. More details, plus audio archive...

• Teaching New Dogs Old Tricks
  (click for details)
  Aired live, Tuesday, October 31, 2006, 1 PM Eastern US time

  Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising. More details, plus audio archive...